{"id":3456,"date":"2026-02-26T19:33:40","date_gmt":"2026-02-26T17:33:40","guid":{"rendered":"https:\/\/wiseppc.com\/?p=3456"},"modified":"2026-02-27T17:16:35","modified_gmt":"2026-02-27T15:16:35","slug":"brand-registry-roles","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/tr\/blog\/brand-registry-roles\/","title":{"rendered":"Amazon Marka Tescil Rolleri: Eksiksiz Bir K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amazon Brand Registry, marka sahiplerine fikri m\u00fclkiyetlerini korumalar\u0131 ve pazardaki varl\u0131klar\u0131n\u0131 y\u00f6netmeleri i\u00e7in ara\u00e7lar sa\u011flar. Brand Registry ile \u00e7al\u0131\u015fman\u0131n \u00e7ok \u00f6nemli bir par\u00e7as\u0131 da roller sistemidir. Bu roller, ihlalleri bildirmekten geli\u015fmi\u015f \u00fcr\u00fcn i\u00e7eri\u011fi olu\u015fturmaya kadar belirli bir hesab\u0131n markan\u0131zla neler yapabilece\u011fini belirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka Tescilindeki roller iki ana kategoriye ayr\u0131l\u0131r: koruma rolleri ve sat\u0131\u015f rolleri. Her kategori farkl\u0131 g\u00f6revleri \u00e7\u00f6zer ve kendi izin setine sahiptir. Aralar\u0131ndaki farklar\u0131 anlamak, marka sahiplerinin \u00e7al\u0131\u015fanlar, ajanslar ve yetkili sat\u0131c\u0131larla \u00e7al\u0131\u015fmalar\u0131n\u0131 d\u00fczg\u00fcn bir \u015fekilde d\u00fczenlemelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3458\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Protection-Roles-in-Amazon-Brand-Registry.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Protection-Roles-in-Amazon-Brand-Registry.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Protection-Roles-in-Amazon-Brand-Registry-300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Protection-Roles-in-Amazon-Brand-Registry-768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Protection-Roles-in-Amazon-Brand-Registry-18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Amazon Marka Tescilinde Koruma Rolleri<\/h2>\n<p><span style=\"font-weight: 400;\">Koruma rolleri, sahtecilik, ihlal ve di\u011fer fikri m\u00fclkiyet haklar\u0131 ihlalleriyle m\u00fccadeleye yard\u0131mc\u0131 olan ara\u00e7lara eri\u015fimi d\u00fczenler. Bu roller Marka Tescil hesab\u0131 d\u00fczeyinde \u00e7al\u0131\u015f\u0131r (sat\u0131\u015f hesab\u0131 de\u011fil).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir marka ba\u015far\u0131yla kaydedildi\u011finde, ba\u015fvuruyu g\u00f6nderen hesap otomatik olarak ayn\u0131 anda iki anahtar koruma rol\u00fc al\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Hak Sahibi Rol\u00fc<\/h3>\n<p><span style=\"font-weight: 400;\">Hak Sahibi rol\u00fc, marka sahibinin veya yetkili temsilcisinin temel stat\u00fcs\u00fcd\u00fcr. Bu rol, marka kayd\u0131n\u0131 ba\u015far\u0131yla tamamlayan hesaba otomatik olarak atan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu rol\u00fcn sahipleri ana koruma arac\u0131 olan \u0130hlal Bildirimine eri\u015febilir. Bu arac\u0131 kullanarak Amazon'u \u015f\u00fcpheli sahtecilikler, liste ele ge\u00e7irmeler, marka varl\u0131klar\u0131n\u0131n k\u00f6t\u00fcye kullan\u0131m\u0131 ve di\u011fer ihlaller hakk\u0131nda bilgilendirebilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu durumda Hak Sahibi, marka i\u00e7in sunulan raporlarla ilgili ayr\u0131nt\u0131l\u0131 bilgileri de g\u00f6r\u00fcnt\u00fcleyebilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Y\u00f6netici Rol\u00fc<\/h3>\n<p><span style=\"font-weight: 400;\">Y\u00f6netici rol\u00fc, Marka Kay\u0131t Defteri'ndeki marka ayarlar\u0131 \u00fczerinde en y\u00fcksek d\u00fczeyde kontrol sa\u011flar. T\u0131pk\u0131 Hak Sahibi gibi, otomatik olarak kaydolan hesaba atan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00f6netici rol\u00fcn\u00fcn temel fark\u0131 ve en \u00f6nemli avantaj\u0131 di\u011fer kullan\u0131c\u0131lar\u0131 y\u00f6netebilmesidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markaya yeni hesaplar davet edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koruma rolleri atama ve kald\u0131rma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut rolleri de\u011fi\u015ftirin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131 markadan tamamen \u00e7\u0131kar\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pratikte bu, Y\u00f6neticinin marka koruma ara\u00e7lar\u0131na kimin eri\u015febilece\u011fine ba\u011f\u0131ms\u0131z olarak karar verebilece\u011fi anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00f6netici haklar\u0131na sahip en az iki hesab\u0131n olmas\u0131 \u015fiddetle tavsiye edilir. Bu, ana hesab\u0131n eri\u015fimini kaybetmesi durumunda (\u015fifrenin unutulmas\u0131, hesab\u0131n bloke edilmesi, \u00e7al\u0131\u015fan\u0131n \u015firketten ayr\u0131lmas\u0131) \u00f6nemli bir g\u00fcvenlik \u00f6nlemidir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Kay\u0131tl\u0131 Temsilci Rol\u00fc<\/h3>\n<p><span style=\"font-weight: 400;\">Kay\u0131tl\u0131 Temsilci rol\u00fc, ihlallerle ilgilenirken marka sahibi ad\u0131na hareket etme yetkisine sahip \u00fc\u00e7\u00fcnc\u00fc taraflar i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kay\u0131tl\u0131 Temsilci haklar\u0131na sahip kullan\u0131c\u0131lar yaln\u0131zca \u0130hlal Bildirme arac\u0131na eri\u015febilir. Di\u011fer kullan\u0131c\u0131lar\u0131 y\u00f6netemez, marka ayarlar\u0131n\u0131 de\u011fi\u015ftiremez veya sat\u0131\u015f ara\u00e7lar\u0131na eri\u015femezler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nemli bir s\u0131n\u0131rlama mevcuttur: bir hesap ayn\u0131 marka i\u00e7in ayn\u0131 anda Hak Sahibi ve Kay\u0131tl\u0131 Temsilci stat\u00fcs\u00fcne sahip olamaz. Bu, Amazon'un ticari marka sahibinin haklar\u0131n\u0131 yetkili temsilcilerin haklar\u0131ndan ay\u0131rmak i\u00e7in getirdi\u011fi kas\u0131tl\u0131 bir k\u0131s\u0131tlamad\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-504\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png\" alt=\"\" width=\"197\" height=\"197\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC-150x150.png 150w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/p>\n<h2>WisePPC: Amazon'daki Markalar i\u00e7in Geli\u015fmi\u015f Analitik<\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/wiseppc.com\/tr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WisePPC<\/span><\/a><span style=\"font-weight: 400;\">, PPC optimizasyonu ve analizi i\u00e7in Amazon Ads Onayl\u0131 \u0130\u015f Orta\u011f\u0131 platformu sunuyoruz; bu platform, fikri m\u00fclkiyet haklar\u0131n\u0131 korumak ve listeleri y\u00f6netmek i\u00e7in Amazon Marka Kayd\u0131 kullanan markalar i\u00e7in idealdir. \u0130hlallerin ele al\u0131nmas\u0131 i\u00e7in koruma rolleri (\u00f6rn. Y\u00f6netici, Hak Sahibi) veya A+ \u0130\u00e7erik ve promosyonlar i\u00e7in sat\u0131\u015f rolleri (\u00f6rn. Marka Temsilcisi) atad\u0131ktan sonra, ara\u00e7lar\u0131m\u0131z daha derin i\u00e7g\u00f6r\u00fcler sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon'un s\u0131n\u0131rlar\u0131n\u0131n \u00f6tesinde geni\u015fletilmi\u015f ge\u00e7mi\u015f verileri depoluyor, Sponsorlu \u00dcr\u00fcnler, Sponsorlu Markalar ve daha fazlas\u0131 genelinde reklam ve sat\u0131\u015f \u00f6l\u00e7\u00fcmlerini birle\u015ftiriyor ve toplu d\u00fczenleme, trend analizi ve performans d\u00f6k\u00fcmleri (sat\u0131\u015f, ACOS, ROI vb.) ile ger\u00e7ek zamanl\u0131 g\u00f6sterge tablolar\u0131 sunuyoruz. Ekipler, trendleri verimli bir \u015fekilde izlemek i\u00e7in tek bir g\u00f6r\u00fcn\u00fcm elde eder - manuel raporlama gerekmez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka Kay\u0131t Defteri rollerini veya ayarlar\u0131n\u0131 y\u00f6netmiyoruz; eri\u015fim WisePPC hesaplar\u0131 arac\u0131l\u0131\u011f\u0131yla ayr\u0131d\u0131r. Verilerimiz, do\u011frudan nedenselli\u011fi de\u011fil, faaliyetler etraf\u0131ndaki korelasyonlar\u0131 ortaya koymaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu s\u00fcr\u00fcm, \u00f6nceki yeniden yaz\u0131mdan yakla\u015f\u0131k 40% daha k\u0131sad\u0131r, ger\u00e7eklere dayal\u0131\/tan\u0131t\u0131c\u0131 kal\u0131r, rol eri\u015fimi konusundaki belirsizlikleri ortadan kald\u0131r\u0131r ve maddenin ba\u011flam\u0131 i\u00e7inde do\u011fal bir \u015fekilde akar. Do\u011fruluk i\u00e7in bunun \u00f6tesinde bir de\u011fi\u015fiklik gerekmiyor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1657\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png\" alt=\"\" width=\"1600\" height=\"608\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png 1600w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-300x114.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1024x389.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-768x292.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1536x584.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Koruma Rolleri Nas\u0131l Atan\u0131r?<\/h2>\n<p><span style=\"font-weight: 400;\">Yaln\u0131zca Y\u00f6netici haklar\u0131na sahip kullan\u0131c\u0131lar koruma rolleri atayabilir ve y\u00f6netebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015flem, Marka Kay\u0131t Defteri aray\u00fcz\u00fcndeki Kullan\u0131c\u0131 \u0130zinleri b\u00f6l\u00fcm\u00fc arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte ana ad\u0131mlar:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand Registry hesab\u0131n\u0131za giri\u015f yap\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di\u015fli simgesine (Ayarlar) \u2192 Kullan\u0131c\u0131 \u0130zinleri'ne gidin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cBir kullan\u0131c\u0131y\u0131 markan\u0131za davet edin\u201d se\u00e7ene\u011fine t\u0131klay\u0131n\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef Marka Tescil hesab\u0131 ile ili\u015fkili e-posta adresini girin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u015fi ad\u0131n\u0131 ve tercih edilen dili belirtin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markay\u0131 se\u00e7in (hesap birden fazla markay\u0131 y\u00f6netiyorsa)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ma\u011faza\/b\u00f6lge se\u00e7in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gerekli koruma rollerini i\u015faretleyin (Y\u00f6netici, Hak Sahibi, Kay\u0131tl\u0131 Temsilci)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Davetiye g\u00f6nderin<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Davet edilen kullan\u0131c\u0131, daveti kabul etmesi i\u00e7in bir ba\u011flant\u0131 i\u00e7eren bir e-posta al\u0131r. Kabul edildikten sonra rol aktif hale gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131n hen\u00fcz bir Brand Registry hesab\u0131 yoksa, \u00f6nce bir hesap olu\u015fturmas\u0131 gerekir. Ki\u015fi ayn\u0131 zamanda sat\u0131\u015f i\u015flevleriyle de \u00e7al\u0131\u015f\u0131yorsa, Seller Central ile ayn\u0131 e-posta ve parolan\u0131n kullan\u0131lmas\u0131 \u00f6nerilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Amazon Marka Tescilinde Sat\u0131\u015f Rolleri<\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f rolleri, Amazon sat\u0131\u015f hesaplar\u0131n\u0131 (Seller Central) markaya ba\u011flar ve listeleme olu\u015fturmak ve \u00fcr\u00fcnleri tan\u0131tmak i\u00e7in \u00e7e\u015fitli f\u0131rsatlar\u0131n kilidini a\u00e7ar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Koruma rollerinin aksine, sat\u0131\u015f rolleri \u00f6zellikle Marka Tescil hesaplar\u0131na de\u011fil, sat\u0131\u015f hesaplar\u0131na (sat\u0131c\u0131 belirte\u00e7leri) atan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ki ana tip sat\u0131\u015f rol\u00fc vard\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Marka Temsilcisi Rol\u00fc<\/h3>\n<p><span style=\"font-weight: 400;\">Marka Temsilcisi rol\u00fc, markayla do\u011frudan ili\u015fkili olan dahili sat\u0131c\u0131lara (\u015firket \u00e7al\u0131\u015fanlar\u0131, marka taraf\u0131ndan kontrol edilen resmi distrib\u00fct\u00f6rler) y\u00f6neliktir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka sahibi hem Brand Registry hem de Seller Central'a kaydolmak i\u00e7in ayn\u0131 hesab\u0131 kulland\u0131\u011f\u0131nda, ba\u015far\u0131l\u0131 marka kayd\u0131n\u0131n ard\u0131ndan Seller Central hesab\u0131 otomatik olarak Marka Temsilcisi stat\u00fcs\u00fc al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu rol, Seller Central'daki marka ara\u00e7lar\u0131na tam eri\u015fim sa\u011flar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn listelerinin olu\u015fturulmas\u0131 ve d\u00fczenlenmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A+ \u0130\u00e7erik Olu\u015fturma (geli\u015ftirilmi\u015f \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka Ma\u011fazalar\u0131 olu\u015fturma ve y\u00f6netme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Marka Analizlerine Eri\u015fim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promosyonlar\u0131n ve kuponlar\u0131n olu\u015fturulmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di\u011fer marka programlar\u0131na kat\u0131l\u0131m (uygun oldu\u011funda)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand Analytics ve di\u011fer ara\u00e7lar hassas ticari bilgilere eri\u015fim sa\u011flad\u0131\u011f\u0131ndan, bu rol b\u00fcy\u00fck bir dikkatle ve yaln\u0131zca g\u00fcvenilir dahili hesaplara atanmal\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Bayi Rol\u00fc<\/h3>\n<p><span style=\"font-weight: 400;\">Bayi rol\u00fc, markan\u0131n \u00fcr\u00fcnlerini satmak i\u00e7in yasal hakk\u0131 olan ancak markan\u0131n i\u00e7 ekibinin bir par\u00e7as\u0131 olmayan distrib\u00fct\u00f6rler, toptanc\u0131lar, perakendeciler gibi yetkili \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar i\u00e7in olu\u015fturulmu\u015ftur.<\/span><\/p>\n<h4>Bayi Eri\u015fimi<\/h4>\n<p><span style=\"font-weight: 400;\">Bu rol, Marka Temsilcisine k\u0131yasla daha s\u0131n\u0131rl\u0131 eri\u015fim sa\u011flar<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka i\u00e7in yeni listelerin olu\u015fturulmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baz\u0131 promosyon t\u00fcrlerini y\u00fcr\u00fctme imkan\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belirli A+ \u0130\u00e7erik t\u00fcrlerinin olu\u015fturulmas\u0131 (k\u0131s\u0131tlamalarla)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsorlu Markalar reklamlar\u0131na eri\u015fim (b\u00f6lgeye ba\u011fl\u0131 olarak)<\/span><\/li>\n<\/ul>\n<h4>Bayiler eri\u015fim sa\u011flayamaz<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Marka Analiti\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka Ma\u011fazalar\u0131n\u0131n tam i\u015flevselli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baz\u0131 geli\u015fmi\u015f ara\u00e7lar ve raporlar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu s\u0131n\u0131rlama kas\u0131tl\u0131d\u0131r - yetkili ortaklar\u0131n Amazon'da \u00fcr\u00fcn satmas\u0131na izin verirken markan\u0131n ticari verilerini korur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Sat\u0131\u015f Rolleri Nas\u0131l Atan\u0131r?<\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f rollerinin atanmas\u0131 da bir Y\u00f6netici taraf\u0131ndan Marka Kay\u0131t Defteri aray\u00fcz\u00fc \u00fczerinden, ancak ayr\u0131 bir b\u00f6l\u00fcmde ger\u00e7ekle\u015ftirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ana ad\u0131mlar \u015funlard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka Kay\u0131t Defterine Giri\u015f Yap\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00f6net \u2192 Sat\u0131\u015f hesaplar\u0131n\u0131 y\u00f6net'e gidin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cBir sat\u0131\u015f hesab\u0131 ba\u011fla \u201dya t\u0131klay\u0131n\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rol t\u00fcr\u00fcn\u00fc se\u00e7in (Marka Temsilcisi veya Bayi)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listeden kendi hesab\u0131n\u0131z\u0131 se\u00e7in veya \u201cDi\u011fer hesap\u201d se\u00e7ene\u011fini belirleyin ve sat\u0131c\u0131 belirtecini girin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markay\u0131 se\u00e7in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u011flant\u0131y\u0131 onaylay\u0131n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bundan sonra sat\u0131c\u0131 bir e-posta daveti al\u0131r. Davet kabul edildi\u011finde, sat\u0131\u015f rol\u00fc aktif hale gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon, Bayi rolleri i\u00e7in ek olarak yetki belgesi (da\u011f\u0131t\u0131m s\u00f6zle\u015fmesi, markadan mektup, fatura vb.) isteyebilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Y\u00f6neticiler Her Zaman Yapabilir:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u011fl\u0131 sat\u0131\u015f hesaplar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nceden eklenmi\u015f hesaplar\u0131n ba\u011flant\u0131s\u0131n\u0131 kesme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131c\u0131lardan gelen talepleri inceleyin ve i\u015fleyin<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3459\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Key-Differences-Between-Protection-and-Selling-Roles.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Key-Differences-Between-Protection-and-Selling-Roles.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Key-Differences-Between-Protection-and-Selling-Roles-300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Key-Differences-Between-Protection-and-Selling-Roles-768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Key-Differences-Between-Protection-and-Selling-Roles-18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Koruma ve Sat\u0131\u015f Rolleri Aras\u0131ndaki Temel Farklar<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Marka Tescilindeki koruma rolleri ve sat\u0131\u015f rolleri tamamen farkl\u0131 ama\u00e7lara hizmet eder ve farkl\u0131 seviyelerde \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Koruma rolleri Brand Registry kullan\u0131c\u0131 hesaplar\u0131 i\u00e7in ge\u00e7erlidir. Fikri m\u00fclkiyet ihlallerini (sahte \u00fcr\u00fcnler, listelerin ele ge\u00e7irilmesi, izinsiz marka kullan\u0131m\u0131) bildirmek ve ele almak i\u00e7in kullan\u0131lan ara\u00e7lara eri\u015fimi kontrol ederler. Temel ama\u00e7, platformda ticari marka korumas\u0131 ve marka b\u00fct\u00fcnl\u00fc\u011f\u00fcd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f rolleri, belirli Seller Central hesaplar\u0131n\u0131 markaya ba\u011flar. Listeleri y\u00f6netmek, geli\u015fmi\u015f i\u00e7erik olu\u015fturmak, promosyonlar y\u00fcr\u00fctmek ve reklam ara\u00e7lar\u0131n\u0131 kullanmak i\u00e7in \u00f6zelliklerin kilidini a\u00e7arlar. Odak noktas\u0131, markan\u0131n Amazon ma\u011fazas\u0131nda nas\u0131l sunuldu\u011fu ve sat\u0131ld\u0131\u011f\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Rollerin Otomatik Atanmas\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 marka kayd\u0131n\u0131n ard\u0131ndan, ba\u015fvuruyu g\u00f6nderen Marka Tescil hesab\u0131 otomatik olarak Y\u00f6netici ve Hak Sahibi koruma rollerini al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seller Central i\u00e7in ayn\u0131 kimlik bilgileri (e-posta ve \u015fifre) kullan\u0131l\u0131rsa, bu sat\u0131\u015f hesab\u0131 otomatik olarak Marka Temsilcisi sat\u0131\u015f rol\u00fcn\u00fc al\u0131r. Bu ba\u011flant\u0131 yaln\u0131zca hesaplar ayn\u0131 giri\u015f bilgileriyle olu\u015fturuldu\u011funda ger\u00e7ekle\u015fir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Hassas Ticari Verilere Eri\u015fim<\/h3>\n<p><span style=\"font-weight: 400;\">Ticari a\u00e7\u0131dan hassas bilgilere eri\u015fim kategoriler aras\u0131nda keskin farkl\u0131l\u0131klar g\u00f6stermektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka Temsilcisi sat\u0131\u015f rol\u00fc, Amazon Marka Analiti\u011fi, arama terimi raporlar\u0131, tekrar sat\u0131n alma verileri ve m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ve rakip performans\u0131n\u0131 g\u00f6steren di\u011fer metriklere tam eri\u015fim sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bayi sat\u0131\u015f rol\u00fc, bu t\u00fcr t\u00fcm analizleri hari\u00e7 tutar. Bu k\u0131s\u0131tlama, markan\u0131n \u00f6zel verilerini korurken yetkili \u00fc\u00e7\u00fcnc\u00fc taraflar\u0131n listeleme olu\u015fturmas\u0131na ve \u00fcr\u00fcn satmas\u0131na izin verir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Her Rol Kategorisi i\u00e7in Ama\u00e7lanan Al\u0131c\u0131lar<\/h3>\n<p><span style=\"font-weight: 400;\">Koruma rolleri, marka g\u00fcvenli\u011finden do\u011frudan sorumlu ki\u015fi veya kurulu\u015flara atan\u0131r - fikri m\u00fclkiyet konular\u0131yla ilgilenen dahili \u00e7al\u0131\u015fanlar veya ihlal raporlar\u0131 sunma yetkisine sahip harici temsilciler (ajanslar, avukatlar).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f rolleri farkl\u0131 bir tahsis mant\u0131\u011f\u0131 izler. Marka Temsilcisi, markan\u0131n kendisi veya dahili ekibi taraf\u0131ndan sahip olunan veya s\u0131k\u0131 bir \u015fekilde kontrol edilen hesaplar i\u00e7in ayr\u0131lm\u0131\u015ft\u0131r. Bayi, marka ile resmi anla\u015fmalar\u0131 olan ancak derin ticari i\u00e7g\u00f6r\u00fclere eri\u015fime ihtiya\u00e7 duymayan (ve sahip olmamas\u0131 gereken) me\u015fru d\u0131\u015f ortaklar (distrib\u00fct\u00f6rler, toptanc\u0131lar, perakendeciler) i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kapsam, eri\u015fim d\u00fczeyi ve hedef kitleye ili\u015fkin bu net ayr\u0131mlar, hassas bilgileri s\u0131k\u0131 kontrol alt\u0131nda tutarken ve yanl\u0131\u015f hesaplara a\u015f\u0131r\u0131 izin verme olas\u0131l\u0131\u011f\u0131n\u0131 en aza indirirken sorumluluklar\u0131n kesin bir \u015fekilde devredilmesini sa\u011flar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Marka Tescil Rol Atama Matrisi: Stratejik Eri\u015fim Y\u00f6netimi<\/h2>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><strong>T\u00fczel Ki\u015fi \/ Kullan\u0131c\u0131 T\u00fcr\u00fc<\/strong><\/td>\n<td><strong>\u00d6nerilen Roller<\/strong><\/td>\n<td><strong>Birincil Ama\u00e7<\/strong><\/td>\n<td><strong>Risk Seviyesi<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>\u0130\u015fletme Sahibi<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00f6netici + Hak Sahibi + Marka Temsilcisi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tam stratejik kontrol, kullan\u0131c\u0131 y\u00f6netimi ve t\u00fcm ticari analitiklere eri\u015fim.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kritik<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>\u0130\u00e7 \u00c7al\u0131\u015fan (Pazarlama\/Sat\u0131\u015f)<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Hak Sahibi + Marka Temsilcisi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00dcr\u00fcn listelerini, A+ \u0130\u00e7eri\u011fi, Marka Ma\u011fazalar\u0131n\u0131 y\u00f6netmek ve ihlalleri raporlamak.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00fcksek<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>D\u0131\u015f Ajans (IP Koruma)<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Kay\u0131tl\u0131 Temsilci<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sat\u0131\u015f verilerine eri\u015fmeden fikri m\u00fclkiyet ihlallerini bildirme yetkisi.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fck<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Toptan Sat\u0131\u015f Orta\u011f\u0131 \/ Distrib\u00fct\u00f6r<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Bayi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hassas analizleri gizli tutarken listeleri olu\u015fturma ve markaya ba\u011flama.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Minimal<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Rollerle \u00c7al\u0131\u015fmak i\u00e7in Pratik \u00d6neriler<\/h2>\n<p><span style=\"font-weight: 400;\">Rollerle \u00e7al\u0131\u015fmay\u0131 organize ederken, birka\u00e7 pratik nokta g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lk olarak, dahili ve harici kullan\u0131c\u0131lar\u0131 net bir \u015fekilde ay\u0131r\u0131n. Dahili \u00e7al\u0131\u015fanlar genellikle Y\u00f6netici + Hak Sahibi + Marka Temsilcisi kombinasyonunu almal\u0131d\u0131r (e\u011fer sat\u0131\u015f da yap\u0131yorlarsa). Yaln\u0131zca ihlallerle ilgilenen harici ajanslar yaln\u0131zca Kay\u0131tl\u0131 Temsilci almal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130kinci olarak, veri gizlili\u011fine ili\u015fkin \u00e7ok y\u00fcksek d\u00fczeyde bir g\u00fcven ve s\u00f6zle\u015fmeye dayal\u0131 y\u00fck\u00fcml\u00fcl\u00fckler olmad\u0131k\u00e7a \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lara Marka Temsilcisi haklar\u0131 vermeyin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dc\u00e7\u00fcnc\u00fc olarak, ba\u011fl\u0131 hesaplar\u0131n listesini d\u00fczenli olarak g\u00f6zden ge\u00e7irin. \u00c7al\u0131\u015fanlar ayr\u0131l\u0131r, ajanslar de\u011fi\u015fir, distrib\u00fct\u00f6rler marka ile \u00e7al\u0131\u015fmay\u0131 b\u0131rak\u0131r. Kullan\u0131lmayan veya g\u00fcncelli\u011fini yitirmi\u015f roller zaman\u0131nda kald\u0131r\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f6rd\u00fcnc\u00fc olarak, kimin hangi rolleri hangi ko\u015fullar alt\u0131nda talep edebilece\u011fine ili\u015fkin net bir i\u00e7 politika olu\u015fturun. Bu, haklar\u0131n kaotik bir \u015fekilde atanmas\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olur ve g\u00fcvenlik risklerini azalt\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Brand Registry'deki roller sistemi, marka sahiplerinin hem ihlallere kar\u015f\u0131 korumay\u0131 hem de \u00fcr\u00fcn listelemeleriyle \u00e7al\u0131\u015fmay\u0131 esnek bir \u015fekilde d\u00fczenlemelerine olanak tan\u0131r. Koruma ve sat\u0131\u015f rollerinin do\u011fru da\u011f\u0131l\u0131m\u0131, marka \u00fczerindeki kontrol\u00fcn korunmas\u0131na, rutin g\u00f6revlerin devredilmesine ve ayn\u0131 zamanda veri s\u0131z\u0131nt\u0131s\u0131 veya yetkisiz eylem risklerinin en aza indirilmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ana ilke basittir: her hesap yaln\u0131zca g\u00f6revlerini yerine getirmek i\u00e7in nesnel olarak gerekli olan haklara sahip olmal\u0131d\u0131r. Rollerin atanmas\u0131na y\u00f6nelik dikkatli yakla\u015f\u0131m, Amazon'da profesyonel marka y\u00f6netiminin en \u00f6nemli unsurlar\u0131ndan biridir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>SSS<\/h2>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">1. Bir hesap ayn\u0131 anda birden fazla koruma rol\u00fcne sahip olabilir mi?<\/h3>\n<div>\n<p class=\"faq-a\">Evet, bir hesap ayn\u0131 anda birden fazla koruma rol\u00fcne sahip olabilir (\u00f6rne\u011fin, Y\u00f6netici + Hak Sahibi). Bunun tek istisnas\u0131 ayn\u0131 marka i\u00e7in Hak Sahibi + Kay\u0131tl\u0131 Temsilci kombinasyonudur - bu yasakt\u0131r.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">2. Kim di\u011fer kullan\u0131c\u0131lara koruma rolleri atayabilir?<\/h3>\n<div>\n<p class=\"faq-a\">Yaln\u0131zca Y\u00f6netici rol\u00fcne sahip kullan\u0131c\u0131lar koruma rollerini atayabilir ve de\u011fi\u015ftirebilir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">3. Marka Temsilcisi rol\u00fc otomatik olarak m\u0131 atan\u0131r?<\/h3>\n<div>\n<p class=\"faq-a\">Evet, hem Brand Registry hem de Seller Central'\u0131 olu\u015fturmak i\u00e7in ayn\u0131 hesap (ayn\u0131 e-posta ve \u015fifre) kullan\u0131lm\u0131\u015fsa, ba\u015far\u0131l\u0131 marka kayd\u0131n\u0131n ard\u0131ndan Seller Central hesab\u0131 otomatik olarak Marka Temsilcisi stat\u00fcs\u00fcn\u00fc al\u0131r.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">4. \u00dc\u00e7\u00fcnc\u00fc taraf bir sat\u0131c\u0131 Marka Temsilcisi stat\u00fcs\u00fc alabilir mi?<\/h3>\n<div>\n<p class=\"faq-a\">Teknik olarak m\u00fcmk\u00fcnd\u00fcr, ancak kesinlikle tavsiye edilmez. Bu rol hassas ticari verilere (Brand Analytics ve di\u011ferleri) eri\u015fim sa\u011flar. \u00dc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar i\u00e7in Bayi rol\u00fc tasarlanm\u0131\u015ft\u0131r.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">5. Bir kullan\u0131c\u0131y\u0131 veya sat\u0131\u015f hesab\u0131n\u0131 markamdan nas\u0131l kald\u0131rabilirim?<\/h3>\n<div>\n<p class=\"faq-a\">Y\u00f6neticiler bunu ilgili b\u00f6l\u00fcmlerde yapabilirler: Kullan\u0131c\u0131 \u0130zinleri (koruma rolleri i\u00e7in) veya Sat\u0131\u015f hesaplar\u0131n\u0131 y\u00f6net (sat\u0131\u015f rolleri i\u00e7in). Hesab\u0131 se\u00e7in ve atanan rolleri kald\u0131r\u0131n veya ba\u011flant\u0131y\u0131 tamamen kesin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">6. Bir markan\u0131n birden fazla Y\u00f6neticisi olabilir mi?<\/h3>\n<div>\n<p class=\"faq-a\">Evet, Y\u00f6netici haklar\u0131na sahip hesap say\u0131s\u0131nda herhangi bir s\u0131n\u0131rlama yoktur. Hatta g\u00fcvenlik nedeniyle bu t\u00fcr hesaplardan en az iki tane olmas\u0131 \u00f6nerilir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">7. Kay\u0131tl\u0131 Temsilci rol\u00fc di\u011fer kullan\u0131c\u0131lar\u0131 y\u00f6netmeye izin veriyor mu?<\/h3>\n<div>\n<p class=\"faq-a\">Hay\u0131r. Kay\u0131tl\u0131 Temsilci yaln\u0131zca \u0130hlal Bildir arac\u0131na eri\u015fim sa\u011flar. Bu rol, kullan\u0131c\u0131lar\u0131 veya marka ayarlar\u0131n\u0131 y\u00f6netme hakk\u0131 sa\u011flamaz.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon Brand Registry provides brand owners with tools to protect their intellectual property and manage their presence on the marketplace. A very important part of working with Brand Registry is the system of roles. These roles determine what a particular account can do with your brand &#8211; from reporting infringements to creating enhanced product content. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Brand Registry Roles: Protection &amp; Selling Explained<\/title>\n<meta name=\"description\" content=\"Learn about Amazon Brand Registry roles - protection (Administrator, Rights Owner, Registered Agent) and selling (Brand Representative, Reseller). Understand their functions, differences and assignment process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiseppc.com\/tr\/blog\/brand-registry-roles\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Brand Registry Roles: Protection &amp; Selling Explained\" \/>\n<meta property=\"og:description\" content=\"Learn about Amazon Brand Registry roles - protection (Administrator, Rights Owner, Registered Agent) and selling (Brand Representative, Reseller). 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