{"id":3402,"date":"2026-02-26T16:52:58","date_gmt":"2026-02-26T14:52:58","guid":{"rendered":"https:\/\/wiseppc.com\/?p=3402"},"modified":"2026-02-27T17:23:17","modified_gmt":"2026-02-27T15:23:17","slug":"brand-tailored-promotions","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/tr\/blog\/brand-tailored-promotions\/","title":{"rendered":"Markaya \u00d6zel Promosyonlar: Amazon'da \u0130ndirim Yapman\u0131n Daha Ak\u0131ll\u0131 Bir Yolu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amazon'da indirim yapmak eskiden bir d\u00fc\u011fmeyi \u00e7evirip en iyisini ummak gibiydi. Bir kupon yay\u0131nlar, marjlar\u0131n\u0131z\u0131n daralmas\u0131n\u0131 izler ve sat\u0131\u015flardaki art\u0131\u015f\u0131n buna de\u011fmesi i\u00e7in dua ederdiniz. Bazen de\u011ferdi. \u00c7o\u011fu zaman de\u011fmezdi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar bu dinami\u011fi de\u011fi\u015ftirir. Bir indirimi herkese yay\u0131nlamak yerine, yaln\u0131zca d\u00f6n\u00fc\u015f\u00fcm sa\u011flama olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan ki\u015filere sunabilirsiniz. Al\u0131\u015fveri\u015f sepetini terk edenler. Tekrar sat\u0131n alanlar. Y\u00fcksek harcama yapan m\u00fc\u015fteriler. Markan\u0131z\u0131 takip eden m\u00fc\u015fteriler bile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, Seller Central'da g\u00f6m\u00fcl\u00fc olan ba\u015fka bir promosyon \u00f6zelli\u011fi de\u011fildir. \u0130yi kullan\u0131ld\u0131\u011f\u0131nda, indirimleri hasar kontrol\u00fc yerine stratejiye d\u00f6n\u00fc\u015ft\u00fcrmenin bir yoludur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Markaya \u00d6zel Promosyonlar Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar, Amazon Marka Kayd\u0131'na kay\u0131tl\u0131 sat\u0131c\u0131lar\u0131n belirli m\u00fc\u015fteri segmentlerine \u00f6zel indirimler sunmas\u0131na olanak tan\u0131r. Bir f\u0131rsat\u0131 t\u00fcm pazara tan\u0131tmak yerine, a\u015fa\u011f\u0131daki gibi gruplar\u0131 hedefleyebilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f sepetini terk edenler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tekrar eden m\u00fc\u015fteriler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00fcksek harcama yapan m\u00fc\u015fteriler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka takip\u00e7ileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Risk alt\u0131ndaki m\u00fc\u015fteriler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potansiyel yeni m\u00fc\u015fteriler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tamamlay\u0131c\u0131 \u00fcr\u00fcn al\u0131c\u0131lar\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu hedefleme m\u00fc\u015fteri davran\u0131\u015f\u0131na dayanmaktad\u0131r. Amazon, m\u00fc\u015fterileri kitle gruplar\u0131na yerle\u015ftirmek i\u00e7in sat\u0131n alma ge\u00e7mi\u015fini, g\u00f6z atma etkinli\u011fini ve etkile\u015fim sinyallerini kullan\u0131r. \u00d6zel bir promosyon olu\u015fturdu\u011funuzda, yaln\u0131zca se\u00e7ilen kitle teklifi g\u00f6rebilir ve kullanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stratejik a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda bu b\u00fcy\u00fck bir olayd\u0131r. Art\u0131k k\u00f6r\u00fc k\u00f6r\u00fcne indirim yapm\u0131yorsunuz. Niyetle indirim yap\u0131yorsunuz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3404\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Who-Can-Use-Brand-Tailored-Promotions-1-.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Who-Can-Use-Brand-Tailored-Promotions-1-.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Who-Can-Use-Brand-Tailored-Promotions-1--300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Who-Can-Use-Brand-Tailored-Promotions-1--768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Who-Can-Use-Brand-Tailored-Promotions-1--18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Markaya \u00d6zel Promosyonlar\u0131 Kimler Kullanabilir?<\/h2>\n<p><span style=\"font-weight: 400;\">Her sat\u0131c\u0131n\u0131n bu \u00f6zelli\u011fe eri\u015fimi yoktur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar olu\u015fturmak i\u00e7in \u015funlar\u0131 yapmal\u0131s\u0131n\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Marka Siciline kay\u0131tl\u0131 olmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka Temsilcisi rol\u00fcn\u00fcn atanm\u0131\u015f olmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcnleri yeni durumda satmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcnlerin incelemeleri varsa minimum derecelendirme e\u015fiklerini kar\u015f\u0131lay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeti\u015fkinler, avc\u0131l\u0131k, ate\u015fli silahlar ve belirli hassas \u00fcr\u00fcn t\u00fcrleri gibi k\u0131s\u0131tl\u0131 kategorilerden ka\u00e7\u0131n\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca bir kitle boyutu gereksinimi de vard\u0131r. \u00c7o\u011fu durumda, bir promosyonu etkinle\u015ftirebilmeniz i\u00e7in kitlenin en az 1.000 m\u00fc\u015fteri i\u00e7ermesi gerekir. Segmentiniz \u00e7ok k\u00fc\u00e7\u00fckse Amazon kampanyan\u0131n yay\u0131nlanmas\u0131na izin vermeyecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu minimum e\u015fik mikro hedeflemeyi \u00f6nl\u00fcyor ancak yine de stratejik segmentasyon i\u00e7in bolca alan b\u0131rak\u0131yor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-504\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png\" alt=\"\" width=\"198\" height=\"198\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC-150x150.png 150w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/p>\n<h2>WisePPC ile Markaya \u00d6zel Daha Ak\u0131ll\u0131 Promosyonlar<\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/wiseppc.com\/tr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WisePPC<\/span><\/a><span style=\"font-weight: 400;\">, indirimlerin varsay\u0131mlarla de\u011fil verilerle desteklenmesi gerekti\u011fine inan\u0131yoruz. Markaya \u00d6zel Promosyonlar ger\u00e7ek bir b\u00fcy\u00fcme sa\u011flayabilir, ancak uygun g\u00f6r\u00fcn\u00fcrl\u00fck olmadan fazla harcama yapmak veya performans\u0131 yanl\u0131\u015f okumak kolayd\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Ads Onayl\u0131 \u0130\u015f Orta\u011f\u0131 olarak WisePPC, resmi entegrasyonlar arac\u0131l\u0131\u011f\u0131yla ba\u011flan\u0131r ve sat\u0131c\u0131lara yaln\u0131zca Seller Central'dan daha derin bilgiler sa\u011flar. Platform, 30'dan fazla temel performans \u00f6l\u00e7\u00fct\u00fcn\u00fc izler, Amazon'un standart 60 ila 90 g\u00fcnl\u00fck penceresinin \u00e7ok \u00f6tesinde uzun vadeli ge\u00e7mi\u015f verileri depolar ve kampanyalar, yerle\u015fimler, teklif stratejileri ve e\u015fle\u015fme t\u00fcrleri aras\u0131nda geli\u015fmi\u015f filtreleme sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar y\u00fcr\u00fct\u00fcrken, bu g\u00f6r\u00fcn\u00fcrl\u00fck d\u00fczeyi ger\u00e7ek bir fark yarat\u0131r. Sat\u0131c\u0131lar indirimlerin TACOS, ACOS, k\u00e2r marjlar\u0131 ve organik sat\u0131\u015flar\u0131 nas\u0131l etkiledi\u011fini ger\u00e7ek zamanl\u0131 olarak net bir \u015fekilde g\u00f6rebilir. Toplu d\u00fczenleme ara\u00e7lar\u0131 saniyeler i\u00e7inde binlerce g\u00fcncelleme yap\u0131lmas\u0131na olanak tan\u0131rken, performans analizleri bo\u015fa harcanan harcamalar\u0131 ve d\u00fc\u015f\u00fck performans g\u00f6steren segmentleri marj sorunlar\u0131na d\u00f6n\u00fc\u015fmeden \u00f6nce ortaya \u00e7\u0131kar\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promosyonlar\u0131 izole taktikler olarak ele almak yerine, WisePPC onlar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f bir b\u00fcy\u00fcme sistemi i\u00e7inde konumland\u0131r\u0131r. Platform, markalar\u0131n reklam ve promosyon stratejilerini daha fazla kontrol ve g\u00fcvenle analiz etmelerine, optimize etmelerine ve \u00f6l\u00e7eklendirmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1657\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png\" alt=\"\" width=\"1600\" height=\"608\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png 1600w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-300x114.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1024x389.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-768x292.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1536x584.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Geleneksel Amazon \u0130ndirimleri Neden Genellikle Ba\u015far\u0131s\u0131z Olur?<\/h2>\n<p><span style=\"font-weight: 400;\">Daha derine inmeden \u00f6nce, Markaya \u00d6zel Promosyonlar\u0131n ilk etapta neden \u00f6nemli oldu\u011funu anlamak \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon'daki geleneksel promosyonlar \u00e7e\u015fitli s\u0131n\u0131rlamalarla birlikte gelir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herkes indirimi g\u00f6r\u00fcyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sad\u0131k al\u0131c\u0131lar, yeni m\u00fc\u015fterilerle ayn\u0131 teklifi al\u0131rlar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gereksiz indirimler nedeniyle marjlar zarar g\u00f6r\u00fcyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dikkatli olmazsan\u0131z promosyonlar di\u011fer f\u0131rsatlarla \u00fcst \u00fcste gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teklifin arkas\u0131nda \u00e7ok az ya\u015fam d\u00f6ng\u00fcs\u00fc stratejisi var.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Zaten sat\u0131n alacak olan m\u00fc\u015fterilere y\u00fczde 20 kupon verdi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. Bu pazarlama de\u011fildir. Bu marj erozyonudur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar segmentasyona izin vererek bunu d\u00fczeltir. Herkesi e\u015fit \u015fekilde \u00f6d\u00fcllendirmek yerine davran\u0131\u015flar\u0131 \u00f6d\u00fcllendirirsiniz. Bu \u00e7ok farkl\u0131 bir zihniyettir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3405\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Understanding-the-Audience-Segments-1-.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Understanding-the-Audience-Segments-1-.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Understanding-the-Audience-Segments-1--300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Understanding-the-Audience-Segments-1--768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Understanding-the-Audience-Segments-1--18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Hedef Kitle Segmentlerini Anlama<\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015flerin ilgin\u00e7le\u015fti\u011fi yer buras\u0131d\u0131r. Her kitle t\u00fcr\u00fc farkl\u0131 bir i\u015f hedefine hizmet eder. Bunlar\u0131 do\u011fru kullan\u0131rsan\u0131z, Amazon i\u00e7inde eksiksiz bir m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc stratejisi olu\u015fturabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Arabay\u0131 Terk Edenler<\/h3>\n<p><span style=\"font-weight: 400;\">Bu m\u00fc\u015fteriler \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sepetlerine ekledi ancak sat\u0131n alma i\u015flemini tamamlamad\u0131. G\u00fc\u00e7l\u00fc bir sat\u0131n alma niyeti g\u00f6stermi\u015fler ancak k\u0131sa kesmi\u015flerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00fc\u00e7\u00fck bir te\u015fvik - genellikle y\u00fczde 10 ila 20 - onlar\u0131 d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in yeterli olabilir. Bu genellikle en y\u00fcksek performans g\u00f6steren segmentlerden biridir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Potansiyel Yeni M\u00fc\u015fteriler<\/h3>\n<p><span style=\"font-weight: 400;\">Bu m\u00fc\u015fteriler son 90 g\u00fcn i\u00e7inde \u00fcr\u00fcn\u00fcn\u00fczle etkile\u015fime girmi\u015f ancak son bir y\u0131l i\u00e7inde markan\u0131zdan al\u0131\u015fveri\u015f yapmam\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merakl\u0131d\u0131rlar ancak ikna olmam\u0131\u015flard\u0131r. Bu kitle, \u00f6zellikle giri\u015f seviyesi \u00fcr\u00fcnlerle e\u015fle\u015ftirildi\u011finde, edinme kampanyalar\u0131 i\u00e7in iyi \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Tekrarlanan M\u00fc\u015fteriler<\/h3>\n<p><span style=\"font-weight: 400;\">Son 12 ay i\u00e7inde markan\u0131zdan birden fazla kez al\u0131\u015fveri\u015f yapm\u0131\u015f olan m\u00fc\u015fteriler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu al\u0131c\u0131lar zaten size g\u00fcveniyor. Burada ama\u00e7, agresif indirim de\u011fil, elde tutmad\u0131r. Genellikle y\u00fczde 10 ila 15 yeterlidir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Y\u00fcksek Harcama Yapan M\u00fc\u015fteriler<\/h3>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma hacmine g\u00f6re m\u00fc\u015fterilerinizin ilk y\u00fczde 5'i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu al\u0131c\u0131lar gelirin orant\u0131s\u0131z bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturur. \u0130yi zamanlanm\u0131\u015f \u00f6zel bir teklif, a\u015f\u0131r\u0131 indirimlere gerek kalmadan sadakati g\u00fc\u00e7lendirir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Risk Alt\u0131ndaki M\u00fc\u015fteriler<\/h3>\n<p><span style=\"font-weight: 400;\">Yak\u0131n zamanda al\u0131\u015fveri\u015f yapmam\u0131\u015f ve uzakla\u015f\u0131yor olabilecek m\u00fc\u015fteriler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu grubu hedefleyen yeniden etkile\u015fim kampanyalar\u0131 kaybedilen geliri geri getirebilir. Buradaki indirimler biraz daha g\u00fc\u00e7l\u00fc olma e\u011filimindedir, genellikle y\u00fczde 15 ila 25 aras\u0131ndad\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Tamamlay\u0131c\u0131 \u00dcr\u00fcn Al\u0131c\u0131lar\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">Bu yeni kitle kategorisi, ilgili \u00fcr\u00fcnleri sat\u0131n alan m\u00fc\u015fterileri hedeflemenize olanak tan\u0131r. \u00d6rne\u011fin, bir ki\u015fi ko\u015fu ayakkab\u0131s\u0131 sat\u0131n ald\u0131ysa, atletik \u00e7oraplar\u0131 tan\u0131tabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00e7apraz sat\u0131\u015f \u00f6zelli\u011fi, eri\u015fim alan\u0131n\u0131z\u0131 mevcut al\u0131c\u0131lar\u0131n\u0131z\u0131n \u00f6tesine geni\u015fletir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Markaya \u00d6zel Promosyon Nas\u0131l Olu\u015fturulur?<\/h2>\n<p><span style=\"font-weight: 400;\">Seller Central i\u00e7indeki kurulum basittir. As\u0131l i\u015f, do\u011fru kitleyi ve indirimi se\u00e7mekte. \u0130\u015fte kolayla\u015ft\u0131r\u0131lm\u0131\u015f s\u00fcre\u00e7:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklam sekmesine gidin ve Markaya \u00d6zel Promosyonlar'\u0131 se\u00e7in. Marka Kay\u0131t Defteri eri\u015fiminiz ve do\u011fru izinleriniz oldu\u011fundan emin olun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promosyon Olu\u015ftur'a t\u0131klay\u0131n ve markan\u0131z\u0131 se\u00e7in. Birden fazla marka y\u00f6netiyorsan\u0131z, do\u011fru marka alt\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 iki kez kontrol edin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef kitlenizi se\u00e7in. Bu en \u00f6nemli ad\u0131md\u0131r. Hedefinize uygun segmenti se\u00e7in - edinme, elde tutma, yeniden etkile\u015fim veya \u00e7apraz sat\u0131\u015f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcnleri se\u00e7in. Promosyonu t\u00fcm katalo\u011funuza uygulayabilir veya daha s\u0131k\u0131 kontrol i\u00e7in belirli ASIN'lerle s\u0131n\u0131rlayabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130ndirim, b\u00fct\u00e7e ve s\u00fcreyi ayarlay\u0131n. B\u00fct\u00e7enin toplam indirim harcamas\u0131n\u0131 yans\u0131tt\u0131\u011f\u0131n\u0131 unutmay\u0131n. Ger\u00e7ek\u00e7i itfa beklentilerine g\u00f6re planlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130stifleme \u00e7ak\u0131\u015fmalar\u0131 i\u00e7in g\u00f6zden ge\u00e7irin, ard\u0131ndan g\u00f6nderin. Etkinle\u015ftirmeden \u00f6nce \u00e7ak\u0131\u015fabilecek aktif kuponlar\u0131 veya f\u0131rsatlar\u0131 kontrol edin.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Teknik olarak sadece birka\u00e7 dakika s\u00fcrer. Stratejik olarak ise \u00e7ok daha fazla d\u00fc\u015f\u00fcnmeyi hak eder.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>B\u00fct\u00e7e Planlamas\u0131 - \u00c7o\u011fu Sat\u0131c\u0131n\u0131n Yanl\u0131\u015f Yapt\u0131\u011f\u0131 B\u00f6l\u00fcm<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon, her promosyon i\u00e7in maksimum bir b\u00fct\u00e7e belirlemenize olanak tan\u0131r. B\u00fct\u00e7e, toplam geliri de\u011fil, toplam indirim harcamas\u0131n\u0131 temsil eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte burada i\u015fler pratikle\u015fiyor. Amazon, b\u00fct\u00e7eyi \u015fu \u015fekilde tahmin etmeyi \u00f6neriyor:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ortalama Sipari\u015f De\u011feri x \u0130ndirim Y\u00fczdesi x Kitle B\u00fcy\u00fckl\u00fc\u011f\u00fc x Beklenen Geri \u00d6deme Oran\u0131<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u00d6rnek<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ortalama Sipari\u015f De\u011feri: $30<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130ndirim: Y\u00fczde 10<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kitle B\u00fcy\u00fckl\u00fc\u011f\u00fc: 100,000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tahmini Geri \u00d6deme: Y\u00fczde 5<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Hesaplama<\/h3>\n<p><span style=\"font-weight: 400;\">30 x 0,10 x 100.000 x 0,05 = $15.000 b\u00fct\u00e7e<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok sat\u0131c\u0131 bu matemati\u011fi atl\u0131yor. D\u00fc\u015f\u00fck b\u00fct\u00e7eler belirler ve promosyonlar\u0131n neden birka\u00e7 saat sonra sona erdi\u011fini merak ederler. Di\u011ferleri ise y\u00fcksek trafikli etkinliklerde b\u00fct\u00e7eyi a\u015f\u0131yor ve hedeflenenden daha fazlas\u0131n\u0131 harc\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek\u00e7i b\u00fct\u00e7e tahminlerini hesaplamak i\u00e7in zaman ay\u0131r\u0131n. Bu, ho\u015f olmayan s\u00fcrprizleri \u00f6nler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Promosyon Tavanlar\u0131 ve Operasyonel S\u0131n\u0131rlar<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon, sat\u0131c\u0131lar\u0131 tek seferde 20 aktif veya planlanm\u0131\u015f Markaya \u00d6zel Promosyon ile s\u0131n\u0131rland\u0131r\u0131yor. \u0130lk ba\u015fta bu say\u0131 fazla gibi geliyor. Ger\u00e7ekte, kitleye ve \u00fcr\u00fcn grubuna g\u00f6re segmentlere ay\u0131rmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, bu slotlar h\u0131zla kaybolabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu s\u0131n\u0131r disiplini zorlar. Sonsuz k\u00fc\u00e7\u00fck deneyler yapamazs\u0131n\u0131z. Her promosyonun net bir hedefi olmal\u0131d\u0131r - edinme, elde tutma, yeniden etkile\u015fim veya \u00e7apraz sat\u0131\u015f - sadece yer oldu\u011fu i\u00e7in var olmak yerine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birden fazla ASIN'de ayn\u0131 kitleyi hedefliyorsan\u0131z, bunlar\u0131 b\u00f6lmek yerine tek bir promosyonda gruplamay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu, y\u00f6netimi basitle\u015ftirir ve s\u0131n\u0131rl\u0131 slotlar\u0131n\u0131z\u0131 korur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca planlanm\u0131\u015f kampanyalar\u0131n s\u0131n\u0131ra dahil oldu\u011funu unutmay\u0131n. Esnekli\u011fe ihtiya\u00e7 duydu\u011funuzda d\u0131\u015far\u0131da kalmamak i\u00e7in planlananlar\u0131 takip edin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u0130stifleme Riski - Marjlar\u0131n\u0131z\u0131 Koruyun<\/h2>\n<p><span style=\"font-weight: 400;\">Bu, \u00e7o\u011fu sat\u0131c\u0131n\u0131n rakamlar\u0131nda ortaya \u00e7\u0131kana kadar g\u00f6z ard\u0131 etti\u011fi gizli tehlikedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar, Y\u0131ld\u0131r\u0131m F\u0131rsatlar\u0131, standart kuponlar ve Abone Ol ve Tasarruf Et indirimleri dahil olmak \u00fczere belirli indirim t\u00fcrleriyle birlikte kullan\u0131labilir. Di\u011fer tercihli talep kodu promosyonlar\u0131yla birlikte kullan\u0131lamazlar. Ancak, g\u00f6r\u00fcn\u00fcr f\u0131rsatlar ve kuponlarla birlikte kullan\u0131lmas\u0131 marjlar\u0131 beklenenden daha fazla d\u00fc\u015f\u00fcrebilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u0130stifleme Asl\u0131nda Nas\u0131l Zarar Verir?<\/h3>\n<p><span style=\"font-weight: 400;\">Lightning Deal s\u0131ras\u0131nda zaten y\u00fczde 15 indirimli olan bir \u00fcr\u00fcn i\u00e7in y\u00fczde 20 \u00f6zel promosyon uygulad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Ka\u011f\u0131t \u00fczerinde her bir promosyon makul g\u00f6r\u00fcn\u00fcyor. Bir araya geldiklerinde, sat\u0131lan her birimdeki k\u00e2r\u0131 silip s\u00fcp\u00fcrebilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trafi\u011fin yo\u011fun oldu\u011fu d\u00f6nemlerde bu etki h\u0131zla katlan\u0131r. Daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck daha fazla itfaya yol a\u00e7ar ve daha fazla itfa, ba\u015flang\u0131\u00e7ta planlad\u0131\u011f\u0131n\u0131zdan daha fazla indirimli gelir anlam\u0131na gelir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Sat\u0131c\u0131lar\u0131n Yakaland\u0131\u011f\u0131 Yerler<\/h3>\n<p><span style=\"font-weight: 400;\">\u0130stifleme sorunlar\u0131 genellikle birden fazla ekip fiyatland\u0131rma ve promosyonlar\u0131 ayr\u0131 ayr\u0131 y\u00f6netti\u011finde, kuponlar arka planda \u00e7al\u0131\u015f\u0131r durumda b\u0131rak\u0131ld\u0131\u011f\u0131nda veya tatil f\u0131rsatlar\u0131 elde tutma kampanyalar\u0131yla \u00e7ak\u0131\u015ft\u0131\u011f\u0131nda ortaya \u00e7\u0131kar. Bazen b\u00fct\u00e7eler birle\u015fik indirimler hesaba kat\u0131lmadan belirlenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nadiren kas\u0131tl\u0131d\u0131r. Genellikle zay\u0131f koordinasyon veya g\u00f6zden ka\u00e7an bir ayr\u0131nt\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Risk Nas\u0131l Azalt\u0131l\u0131r<\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6zel bir promosyon ba\u015flatmadan \u00f6nce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aktif promosyonlar\u0131 denetleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7ak\u0131\u015fan kuponlar\u0131 duraklat\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7ak\u0131\u015fan anla\u015fma pencerelerinden ka\u00e7\u0131n\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performans\u0131 g\u00fcnl\u00fck olarak izleyin<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ge\u00e7en hafta bu \u015fekilde ayarlad\u0131\u011f\u0131n\u0131z i\u00e7in her \u015feyin temiz oldu\u011funu varsaymay\u0131n. Seller Central'da i\u015fler h\u0131zla de\u011fi\u015fir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ndirim istifleme teorik de\u011fildir. Ger\u00e7ekle\u015fir. Ve ger\u00e7ekle\u015fti\u011finde, sat\u0131\u015f rakamlar\u0131 y\u00fczeyde harika g\u00f6r\u00fcn\u00fcrken sessizce k\u00e2r\u0131 t\u00fcketir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3406\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Choosing-the-Right-Discount-Level-1-.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Choosing-the-Right-Discount-Level-1-.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Choosing-the-Right-Discount-Level-1--300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Choosing-the-Right-Discount-Level-1--768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Choosing-the-Right-Discount-Level-1--18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Do\u011fru \u0130ndirim Seviyesini Se\u00e7me<\/h2>\n<p><span style=\"font-weight: 400;\">Her kitlenin derin bir indirime ihtiyac\u0131 yoktur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6zlemlenen performans e\u011filimlerine dayanmaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f sepetini terk edenler genellikle y\u00fczde 10 ila 20 oran\u0131nda yan\u0131t verir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tekrar eden m\u00fc\u015fteriler y\u00fczde 10 ila 15 oran\u0131nda d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Risk alt\u0131ndaki m\u00fc\u015fterilerin y\u00fczde 15 ila 25'e ihtiyac\u0131 olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00fcksek harcama yapan m\u00fc\u015fteriler nadiren agresif fiyatland\u0131rmaya ihtiya\u00e7 duyar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Daha y\u00fcksek indirimler her zaman daha y\u00fcksek k\u00e2r anlam\u0131na gelmez. Ama\u00e7, ne pahas\u0131na olursa olsun maksimum hacim de\u011fil, verimli d\u00f6n\u00fc\u015f\u00fcmd\u00fcr.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Stratejik Ya\u015fam D\u00f6ng\u00fcs\u00fc Planlamas\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar\u0131 izole kampanyalar olarak ele almak yerine, m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fcnmek yard\u0131mc\u0131 olur. Farkl\u0131 kitleler farkl\u0131 hedefler, indirim seviyeleri ve zamanlama gerektirir. Do\u011fru e\u015fle\u015ftirildi\u011finde, bu promosyonlar rastgele indirim patlamalar\u0131 yerine yap\u0131land\u0131r\u0131lm\u0131\u015f bir b\u00fcy\u00fcme sisteminin par\u00e7as\u0131 haline gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bunu \u00e7er\u00e7evelemenin basit bir yolu:<\/span><\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><strong>Ya\u015fam D\u00f6ng\u00fcs\u00fc A\u015famas\u0131<\/strong><\/td>\n<td><strong>Hedef Kitle<\/strong><\/td>\n<td><strong>Stratejik Odak<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Edinme<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Potansiyel yeni m\u00fc\u015fteriler, pazarda al\u0131\u015fveri\u015f yapanlar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0130lk sat\u0131n almay\u0131 te\u015fvik etmek i\u00e7in orta d\u00fczeyde giri\u015f seviyesi indirimleri<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f sepetini terk edenler, \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleyenler<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00fcksek niyetli al\u0131c\u0131lar\u0131 kapatmak i\u00e7in zaman\u0131nda te\u015fvikler<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Elde tutma<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tekrar eden m\u00fc\u015fteriler, y\u00fcksek harcama yapan m\u00fc\u015fteriler<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u0131kl\u0131\u011f\u0131 ve LTV'yi art\u0131rmak i\u00e7in sadakat odakl\u0131 teklifler<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Yeniden kat\u0131l\u0131m<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Risk alt\u0131ndaki m\u00fc\u015fteriler, eski al\u0131c\u0131lar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u00fc\u015fterileri geri getirmek i\u00e7in daha g\u00fc\u00e7l\u00fc te\u015fvikler<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u00c7apraz sat\u0131\u015f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tamamlay\u0131c\u0131 \u00fcr\u00fcn al\u0131c\u0131lar\u0131, marka takip\u00e7ileri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in ilgili \u00fcr\u00fcnleri tan\u0131t\u0131n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nBu \u015fekilde yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda, Markaya \u00d6zel Promosyonlar reaktif olmaktan \u00e7\u0131kar. Gelir motorunuzun bilin\u00e7li bir par\u00e7as\u0131 haline gelirler ve m\u00fc\u015fterileri markan\u0131zla olan yolculuklar\u0131n\u0131n her a\u015famas\u0131nda desteklerler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Markaya \u00d6zel Promosyonlar En Mant\u0131kl\u0131 Oldu\u011funda<\/h2>\n<p><span style=\"font-weight: 400;\">En iyi \u015fu durumlarda \u00e7al\u0131\u015f\u0131rlar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeterli marka verisine ve trafi\u011fe sahipsiniz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tekrar sat\u0131n alma oranlar\u0131n\u0131 art\u0131rmak istiyorsunuz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bo\u015fa giden indirim harcamalar\u0131n\u0131 azaltmaya \u00e7al\u0131\u015f\u0131yorsunuz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geleneksel kuponlar\u0131n sa\u011flad\u0131\u011f\u0131ndan daha iyi bir hedefleme istiyorsunuz<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Markan\u0131z tescilliyse ve elde tutma ve k\u00e2rl\u0131l\u0131k konusunda ciddiyseniz, bu \u00f6zellik ilgiyi hak ediyor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Son D\u00fc\u015f\u00fcnceler<\/h2>\n<p><span style=\"font-weight: 400;\">Markaya \u00d6zel Promosyonlar, Amazon sat\u0131c\u0131lar\u0131n\u0131n indirimlere yakla\u015f\u0131m\u0131nda bir de\u011fi\u015fimi temsil ediyor. Art\u0131k mesele yaln\u0131zca daha d\u00fc\u015f\u00fck fiyatlar sunmak de\u011fil. Do\u011fru m\u00fc\u015fteriye do\u011fru zamanda do\u011fru fiyat\u0131 sunmakla ilgilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ayr\u0131m her \u015feyi de\u011fi\u015ftirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dikkatsizce kullan\u0131ld\u0131\u011f\u0131nda, marjlar\u0131n\u0131z\u0131 t\u00fcketen ba\u015fka bir promosyon arac\u0131na d\u00f6n\u00fc\u015f\u00fcr. Stratejik olarak kullan\u0131ld\u0131\u011f\u0131nda ise b\u00fcy\u00fcme i\u00e7in hassas bir ara\u00e7 haline gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00fc\u00e7\u00fck ba\u015flay\u0131n. Segmentleri ayr\u0131 ayr\u0131 test edin. B\u00fct\u00e7elerinizi dikkatlice hesaplay\u0131n. \u0130stiflemeyi izleyin. Performansa g\u00f6re iyile\u015ftirin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ndirim, k\u00e2rdan \u00f6d\u00fcn vermek anlam\u0131na gelmek zorunda de\u011fildir. Markaya \u00d6zel Promosyonlar ile asl\u0131nda onu korumak anlam\u0131na gelebilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Amazon'da Markaya \u00d6zel Promosyonlar Nedir?<\/h3>\n<div>\n<p class=\"faq-a\">Markaya \u00d6zel Promosyonlar, Amazon Marka Kayd\u0131'na kay\u0131tl\u0131 sat\u0131c\u0131lar\u0131n kullanabildi\u011fi kitle tabanl\u0131 indirimlerdir. T\u00fcm m\u00fc\u015fterilere bir f\u0131rsat sunmak yerine, s\u00fcrekli al\u0131\u015fveri\u015f yapanlar, al\u0131\u015fveri\u015f sepetini terk edenler, y\u00fcksek harcama yapan m\u00fc\u015fteriler veya potansiyel yeni m\u00fc\u015fteriler gibi belirli m\u00fc\u015fteri segmentlerini hedefleyebilirsiniz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Markaya \u00d6zel Promosyonlar\u0131 kimler kullanabilir?<\/h3>\n<div>\n<p class=\"faq-a\">Amazon Marka Kayd\u0131'na kay\u0131tl\u0131 olman\u0131z ve uygun Marka Temsilcisi rol\u00fcn\u00fcn atanm\u0131\u015f olmas\u0131 gerekir. \u00dcr\u00fcnleriniz yeni durumda olmal\u0131 ve incelemeler mevcutsa Amazon'un derecelendirme gereksinimlerini kar\u015f\u0131lamal\u0131d\u0131r. Baz\u0131 k\u0131s\u0131tl\u0131 kategoriler uygun de\u011fildir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Markaya \u00d6zel Promosyon olu\u015fturmak i\u00e7in bir \u00fccret var m\u0131?<\/h3>\n<div>\n<p class=\"faq-a\">Hay\u0131r. Amazon kurulum \u00fccreti talep etmez. Ancak, marj\u0131n\u0131zdan \u00e7\u0131kan indirimin kendisini finanse etmekten siz sorumlusunuz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Gerekli minimum izleyici say\u0131s\u0131 nedir?<\/h3>\n<div>\n<p class=\"faq-a\">\u00c7o\u011fu durumda, se\u00e7ilen kitlenin en az 1.000 m\u00fc\u015fteri i\u00e7ermesi gerekir. Kitle boyutu daha k\u00fc\u00e7\u00fckse, Amazon promosyonun yay\u0131nlanmas\u0131na izin vermeyecektir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Ayn\u0131 anda ka\u00e7 tane Markaya \u00d6zel Promosyon yay\u0131nlayabilirim?<\/h3>\n<div>\n<p class=\"faq-a\">Amazon, herhangi bir zamanda en fazla 20 aktif veya planlanm\u0131\u015f Markaya \u00d6zel Promosyona izin verir. Planlanm\u0131\u015f kampanyalar bu s\u0131n\u0131ra dahil edilir.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Running discounts on Amazon used to feel like flipping a switch and hoping for the best. You\u2019d launch a coupon, watch your margins shrink, and pray the lift in sales made it worth it. Sometimes it did. Often, it didn\u2019t. Brand Tailored Promotions change that dynamic. Instead of broadcasting a discount to everyone, you can [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Brand Tailored Promotions Guide for Sellers<\/title>\n<meta name=\"description\" content=\"Learn how Brand Tailored Promotions work, who to target, and how to use them to increase conversions without killing your margins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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