{"id":2764,"date":"2025-10-22T17:22:32","date_gmt":"2025-10-22T14:22:32","guid":{"rendered":"https:\/\/wiseppc.com\/?p=2764"},"modified":"2025-10-22T17:22:32","modified_gmt":"2025-10-22T14:22:32","slug":"amazon-seller-central","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/tr\/blog\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central Nas\u0131l Kullan\u0131l\u0131r? Sat\u0131c\u0131lar i\u00e7in Pratik Bir K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amazon'da sat\u0131\u015f yapmaya yeni ba\u015flad\u0131ysan\u0131z, Sat\u0131c\u0131 Merkezi'ni ilk kez a\u00e7t\u0131\u011f\u0131n\u0131zda g\u00f6rev kontrol\u00fcne ad\u0131m atm\u0131\u015f gibi hissedebilirsiniz. Her yerde sekmeler, grafikler, raporlar ve ayarlar vard\u0131r ve nereden ba\u015flayaca\u011f\u0131n\u0131z hemen belli olmaz. Ancak bir kez yolunuzu \u00f6\u011frendi\u011finizde, Seller Central'\u0131n asl\u0131nda i\u015finizi kolayla\u015ft\u0131rmak i\u00e7in tasarland\u0131\u011f\u0131n\u0131 g\u00f6receksiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buras\u0131 \u00fcr\u00fcnleri listeledi\u011finiz, envanteri takip etti\u011finiz, sipari\u015fleri y\u00f6netti\u011finiz, reklam yay\u0131nlad\u0131\u011f\u0131n\u0131z ve performans\u0131n\u0131z\u0131 takip etti\u011finiz yerdir. Buray\u0131 t\u00fcm Amazon i\u015fletmenizin genel merkezi olarak d\u00fc\u015f\u00fcn\u00fcn. Bu k\u0131lavuzda, Sat\u0131c\u0131 Merkezi'nin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, her b\u00f6l\u00fcm\u00fcn ne i\u015fe yarad\u0131\u011f\u0131n\u0131 ve men\u00fcler aras\u0131nda kaybolmadan ara\u00e7lar\u0131n\u0131 kullanman\u0131n birka\u00e7 ak\u0131ll\u0131 yolunu a\u00e7\u0131klayaca\u011f\u0131z.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Seller Central ile Rahat Olmak<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Sat\u0131c\u0131 Merkezi, her \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131n\u0131n ma\u011fazas\u0131n\u0131 y\u00f6netti\u011fi yerdir. \u0130ster on \u00fcr\u00fcn ister on bin \u00fcr\u00fcn sat\u0131yor olun, Amazon i\u015fletmenizi y\u00f6netmek i\u00e7in ana kontrol panelinizdir. \u0130\u00e7eride \u00fcr\u00fcnleri listelemek, sipari\u015fleri y\u00f6netmek, sat\u0131\u015flar\u0131 izlemek, reklam vermek ve m\u00fc\u015fteri ileti\u015fimini y\u00f6netmek i\u00e7in ara\u00e7lar bulacaks\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fer yeniyseniz, aray\u00fcz size labirent gibi gelebilir. \u00dcst gezinme \u00e7ubu\u011fu raporlara, yard\u0131ma ve hesap ayarlar\u0131na h\u0131zl\u0131 eri\u015fim sa\u011flar. Sol taraftaki men\u00fcde ara\u00e7lar\u0131n\u0131z\u0131n \u00e7o\u011fu bulunur: envanter, fiyatland\u0131rma, sipari\u015fler ve analizler. Her b\u00f6l\u00fcm daha k\u00fc\u00e7\u00fck sekmeler halinde a\u00e7\u0131l\u0131r ve \u00fcr\u00fcnleri listelemeye ba\u015flamadan \u00f6nce neler yapabilece\u011finizi anlamak i\u00e7in bunlar\u0131 yava\u015f\u00e7a ke\u015ffetmeye de\u011fer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015flamadan \u00f6nce, hesap ayarlar\u0131n\u0131z\u0131n d\u00fczg\u00fcn yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131ndan emin olun. Kontrol edin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u015fletme ve vergi bilgileri<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6deme bilgileri ve banka hesab\u0131<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nakliye ve iade tercihleri<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kullan\u0131c\u0131 izinleri<\/b><span style=\"font-weight: 400;\"> (bir ekiple veya VA ile \u00e7al\u0131\u015f\u0131yorsan\u0131z)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu ayarlar, \u00f6demelerden listelerinizin al\u0131c\u0131lara nas\u0131l g\u00f6r\u00fcnece\u011fine kadar sonraki her \u015feyi etkiler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-504\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png\" alt=\"\" width=\"156\" height=\"156\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC-150x150.png 150w\" sizes=\"(max-width: 156px) 100vw, 156px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Sat\u0131c\u0131 Merkezi Y\u00f6netimini Basitle\u015ftirmek i\u00e7in WisePPC Kullan\u0131m\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/wiseppc.com\/tr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WisePPC<\/span><\/a><span style=\"font-weight: 400;\">, Birden fazla pazar yerinde reklamlar, envanter ve raporlarla u\u011fra\u015f\u0131rken Seller Central'\u0131n ne kadar bunalt\u0131c\u0131 olabilece\u011fini ilk elden g\u00f6rd\u00fck. \u0130\u015fte tam da bu nedenle WisePPC'yi olu\u015fturduk - s\u00fcreci daha ak\u0131ll\u0131, daha h\u0131zl\u0131 ve \u00e7ok daha d\u00fczenli hale getirmek i\u00e7in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platformumuz do\u011frudan Amazon Seller Central ile ba\u011flant\u0131 kurarak sat\u0131\u015flar\u0131 izlemeniz, kampanyalar\u0131 otomatikle\u015ftirmeniz ve stok seviyelerini ger\u00e7ek zamanl\u0131 olarak takip etmeniz i\u00e7in size tek bir g\u00f6sterge paneli sunar. Neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 bulmak i\u00e7in sekmeler aras\u0131nda atlamak yerine, her \u015feyi g\u00f6rebilirsiniz: performans verileri, trendler ve k\u00e2r \u00f6l\u00e7\u00fcmleri - tek bir yerde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Ads Onayl\u0131 \u0130\u015f Orta\u011f\u0131 oldu\u011fumuz i\u00e7in, ara\u00e7lar\u0131m\u0131z kampanya y\u00f6netimi ve veri g\u00fcvenli\u011fi i\u00e7in Amazon'un en iyi uygulamalar\u0131n\u0131 takip eder. \u0130ster sat\u0131\u015fta yeni olun ister b\u00fcy\u00fck \u00f6l\u00e7ekli operasyonlar\u0131 y\u00f6netiyor olun, WisePPC size yard\u0131mc\u0131 olur:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazar yerleri genelinde reklam kampanyalar\u0131n\u0131 otomatikle\u015ftirin ve optimize edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talebi tahmin edin ve maliyetli stok kesintilerini \u00f6nleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonu gelmeyen manuel raporlar olmadan performans metriklerini takip edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyatland\u0131rma ve b\u00fcy\u00fcme stratejinizi \u015fekillendirebilecek trendleri belirleyin<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">WisePPC'yi ger\u00e7ek sat\u0131c\u0131lar i\u00e7in olu\u015fturduk - elektronik tablolarla bo\u011fu\u015fmak yerine i\u015flerini b\u00fcy\u00fctmeye odaklanmak isteyen insanlar. Platformumuzla, ayr\u0131nt\u0131lar\u0131 y\u00f6netmek i\u00e7in daha az, Amazon, Shopify ve \u00f6tesinde markan\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in daha fazla zaman harcars\u0131n\u0131z.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1657\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png\" alt=\"\" width=\"1600\" height=\"608\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png 1600w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-300x114.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1024x389.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-768x292.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1536x584.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>1. \u00dcr\u00fcnleri Do\u011fru \u015eekilde Ekleme<\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn eklemek, Sat\u0131c\u0131 Merkezi'nde yapaca\u011f\u0131n\u0131z ilk \u015feylerden biridir. Kula\u011fa basit geliyor, ancak Amazon yeni ve mevcut \u00fcr\u00fcnleri farkl\u0131 \u015fekilde ele ald\u0131\u011f\u0131 i\u00e7in bir\u00e7ok yeni sat\u0131c\u0131n\u0131n kafas\u0131n\u0131n kar\u0131\u015ft\u0131\u011f\u0131 yer buras\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon'da zaten listelenmi\u015f mevcut bir \u00fcr\u00fcn\u00fc sat\u0131yorsan\u0131z (\u00f6rne\u011fin, toptan veya perakende arbitraj \u00fcr\u00fcn\u00fc):<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Katalog &gt; \u00dcr\u00fcn Ekle'ye gidin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn ASIN numaras\u0131n\u0131 veya ba\u015fl\u0131\u011f\u0131n\u0131 girin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tam e\u015fle\u015fmeyi bulun ve Bu \u00fcr\u00fcn\u00fc sat'a t\u0131klay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat\u0131n\u0131z\u0131, miktar\u0131n\u0131z\u0131 ve g\u00f6nderim y\u00f6nteminizi (FBA veya FBM) belirleyin.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz Amazon'da mevcut de\u011filse (\u00f6rne\u011fin, kendi \u00f6zel etiketiniz):<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018\u2019Amazon'da sat\u0131lmayan bir \u00fcr\u00fcn ekliyorum\u2019\u2019 se\u00e7ene\u011fini se\u00e7in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do\u011fru kategoriyi se\u00e7in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015fl\u0131k, marka ad\u0131, UPC ve resimler gibi \u00fcr\u00fcn ayr\u0131nt\u0131lar\u0131n\u0131z\u0131 ekleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al\u0131c\u0131lar\u0131n bulabilmesi i\u00e7in ba\u015fl\u0131\u011f\u0131n\u0131zda ve a\u00e7\u0131klaman\u0131zda alakal\u0131 anahtar kelimeler kullan\u0131n.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca d\u00fcz dosyalar kullanarak listeleri toplu olarak y\u00fckleyebilirsiniz, bu da b\u00fcy\u00fck kataloglar\u0131 y\u00f6netiyorsan\u0131z yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir liste, do\u011fru verilerden daha fazlas\u0131d\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz hakk\u0131nda net bir hikaye anlatmal\u0131d\u0131r. Parlak foto\u011fraflar, net a\u00e7\u0131klamalar ve al\u0131c\u0131n\u0131n karar vermesine ger\u00e7ekten yard\u0131mc\u0131 olacak madde i\u015faretleri kullan\u0131n. Amazon'un kendi \u201cListeleme Kalitesi Panosu\u201d size nelerin iyile\u015ftirilmesi gerekti\u011fini g\u00f6sterecektir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Envanter ve Sevkiyatlar\u0131n Y\u00f6netilmesi<\/h2>\n<p><span style=\"font-weight: 400;\">Envanter y\u00f6netimi i\u015fletmenizin sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. Bu olmadan, harika listeler bile Sat\u0131n Alma Kutusunu kaybedebilir veya devre d\u0131\u015f\u0131 kalabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Envanter &gt; T\u00fcm Envanteri Y\u00f6net alt\u0131nda \u015funlar\u0131 yapabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Her \u00fcr\u00fcn i\u00e7in stok seviyelerini g\u00f6r\u00fcnt\u00fcleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyatlar\u0131 ve miktarlar\u0131 ayarlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hangi listelerin aktif, inaktif veya bast\u0131r\u0131lm\u0131\u015f oldu\u011funu kontrol edin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FBA ve FBM envanterinizi tek bir yerde g\u00f6r\u00fcn.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fulfillment by Amazon (FBA) kullan\u0131yorsan\u0131z, \u00fcr\u00fcnleri Amazon'un depolar\u0131na g\u00f6nderirsiniz. Bunu yapmak i\u00e7in:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envanter &gt; FBA Envanterini Y\u00f6net'e gidin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fc se\u00e7in ve Envanteri G\u00f6nder\/Yenile'ye t\u0131klay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir sevkiyat plan\u0131 olu\u015fturun, miktarlar\u0131 se\u00e7in ve haz\u0131rl\u0131k ve etiketleme se\u00e7eneklerini onaylay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kutu etiketlerinizi yazd\u0131r\u0131n ve g\u00f6nderiyi g\u00f6nderin.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">FBA depolama, nakliye ve m\u00fc\u015fteri hizmetlerini sizin i\u00e7in halleder, ancak boyut ve a\u011f\u0131rl\u0131\u011fa g\u00f6re \u00fccret \u00f6dersiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FBM (Fulfillment by Merchant) sat\u0131c\u0131lar\u0131 i\u00e7in s\u00fcre\u00e7 daha basit ancak daha uygulamal\u0131. Paketleme, g\u00f6nderim ve m\u00fc\u015fteri deste\u011fini kendiniz halledeceksiniz. Kargo etiketlerini do\u011frudan Seller Central'da Sipari\u015fler &gt; Sipari\u015fleri Y\u00f6net alt\u0131nda yazd\u0131rabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Reklam ve Promosyonlar<\/h2>\n<p><span style=\"font-weight: 400;\">Listelemeniz ne kadar harika olursa olsun, g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe ihtiyac\u0131 vard\u0131r. \u0130\u015fte bu noktada Amazon'un reklam ara\u00e7lar\u0131 devreye giriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reklamc\u0131l\u0131k &gt; Kampanya Y\u00f6neticisi'nden olu\u015fturabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsorlu \u00dcr\u00fcnler (bireysel listelemeler i\u00e7in reklamlar)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsorlu Markalar (markaya kay\u0131tl\u0131 sat\u0131c\u0131lar i\u00e7in)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsorlu Ekran (Amazon'da ve Amazon d\u0131\u015f\u0131nda g\u00f6sterilen reklamlar)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kampanya kurulumu olduk\u00e7a basittir: bir \u00fcr\u00fcn se\u00e7in, g\u00fcnl\u00fck b\u00fct\u00e7enizi belirleyin, otomatik veya manuel hedefleme aras\u0131nda karar verin ve ba\u015flat\u0131n. K\u00fc\u00e7\u00fckten ba\u015flay\u0131n, sonu\u00e7lar\u0131n\u0131z\u0131 d\u00fczenli olarak g\u00f6zden ge\u00e7irin ve i\u015fe yaramayan her \u015feyi duraklat\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileri \u00e7ekmek i\u00e7in promosyonlar ve kuponlar da yay\u0131nlayabilirsiniz. Bunlar, arama sonu\u00e7lar\u0131nda ye\u015fil \u201cSave X%\u201d etiketleri olarak g\u00f6r\u00fcn\u00fcr ve t\u0131klama oranlar\u0131nda ger\u00e7ek bir fark yaratabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunlar\u0131 olu\u015fturmak i\u00e7in Reklam &gt; Kuponlar veya Promosyonlar b\u00f6l\u00fcm\u00fcne gidin, indiriminizi ayarlay\u0131n ve dahil etmek istedi\u011finiz \u00fcr\u00fcnleri se\u00e7in. Unutmay\u0131n: \u0130ndirimler en iyi Prime Day, tatiller veya \u00fcr\u00fcn lansmanlar\u0131 gibi etkinliklere ba\u011fl\u0131 oldu\u011funda i\u015fe yarar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>4. Performans Takibi ve Raporlar<\/h2>\n<p><span style=\"font-weight: 400;\">Rakamlar, i\u015fletmenizin b\u00fcy\u00fcy\u00fcp b\u00fcy\u00fcmedi\u011fini veya t\u0131kan\u0131p t\u0131kanmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Seller Central, performans\u0131 izlemek i\u00e7in \u00e7e\u015fitli yerle\u015fik ara\u00e7lar sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulmak i\u00e7in Raporlar &gt; \u0130\u015f Raporlar\u0131'na gidin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn, marka veya tarih aral\u0131\u011f\u0131na g\u00f6re sat\u0131\u015f raporlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trafik ve d\u00f6n\u00fc\u015f\u00fcm verileri (oturumlar, sayfa g\u00f6r\u00fcnt\u00fclemeleri, sat\u0131n alma kutusu y\u00fczdesi)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130ade ve geri \u00f6deme oranlar\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Daha derin analiz i\u00e7in raporlar\u0131 Excel'e indirebilir veya g\u00f6sterge tablosunda h\u0131zl\u0131 anl\u0131k g\u00f6r\u00fcnt\u00fcleri g\u00f6r\u00fcnt\u00fcleyebilirsiniz. FBA kullan\u0131c\u0131lar\u0131 i\u00e7in, G\u00f6nderim Raporlar\u0131 sekmesi depolama \u00fccretleri, kald\u0131rmalar ve yeniden stoklama \u00f6nerileri hakk\u0131nda i\u00e7g\u00f6r\u00fcler sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Haftal\u0131k olarak kontrol edilmesi gereken birka\u00e7 temel metrik:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131lan birimler ve toplam gelir<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (oturumlar ve sipari\u015fler)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geri \u00f6deme oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envanter ya\u015f\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hesap Sa\u011fl\u0131k Derecelendirmesi (AHR)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Verilerinizi g\u00f6rmezden gelmek, g\u00f6z\u00fc kapal\u0131 araba kullanmaya benzer. Bu raporlar, trafik kaybeden listeler veya beklenenden daha h\u0131zl\u0131 t\u00fckenen \u00fcr\u00fcnler gibi sorunlar\u0131 erkenden yakalaman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>5. Hesap Sa\u011fl\u0131\u011f\u0131 ve Uyumlulu\u011funun \u0130zlenmesi<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon, sat\u0131c\u0131lar\u0131n performans\u0131n\u0131 yak\u0131ndan takip eder ve siz de takip etmelisiniz. Performans &gt; Hesap Sa\u011fl\u0131\u011f\u0131 b\u00f6l\u00fcm\u00fcnde, performans\u0131n\u0131zla ilgili ayr\u0131nt\u0131lar\u0131 bulabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri Hizmetleri Performans\u0131 (sipari\u015f kusur oran\u0131, ge\u00e7 sevkiyat oran\u0131 vb.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Politika Uyumlulu\u011fu (fikri m\u00fclkiyet veya k\u0131s\u0131tl\u0131 \u00fcr\u00fcn sorunlar\u0131)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nakliye Performans\u0131 (FBM sat\u0131c\u0131lar\u0131 i\u00e7in)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hesap Sa\u011fl\u0131k Derecelendirmeniz (AHR), Amazon'un performans standartlar\u0131n\u0131 kar\u015f\u0131lamaya ne kadar yak\u0131n oldu\u011funuzu g\u00f6steren renk kodlu bir g\u00f6stergedir. Ye\u015fil derecelendirme iyi durumda oldu\u011funuz anlam\u0131na gelir; sar\u0131 veya k\u0131rm\u0131z\u0131, h\u0131zl\u0131 hareket etmezseniz sorun \u00e7\u0131kaca\u011f\u0131 anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir politika uyar\u0131s\u0131 al\u0131rsan\u0131z hemen yan\u0131t verin. Amazon, sorunlar\u0131 h\u0131zla \u00e7\u00f6zen proaktif sat\u0131c\u0131lar\u0131 tercih eder. Al\u0131c\u0131 mesajlar\u0131na ge\u00e7 yan\u0131t vermek gibi k\u00fc\u00e7\u00fck sorunlar bile zaman i\u00e7inde metriklerinizi etkileyebilir. Ba\u015f\u0131n\u0131z\u0131n a\u011fr\u0131mas\u0131n\u0131 \u00f6nlemek i\u00e7in iadeleri ve geri bildirimleri g\u00fcnl\u00fck olarak takip edin, Amazon eski FBA stoklar\u0131 i\u00e7in ekstra \u00fccret talep edebilece\u011finden envanter ya\u015f\u0131n\u0131z\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun ve \u00fcr\u00fcn k\u0131s\u0131tlamalar\u0131 ve g\u00fcvenlik kurallar\u0131 konusunda g\u00fcncel kal\u0131n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2766\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/10\/Seller-Central-Features-You-Shouldnt-Overlook.webp\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/10\/Seller-Central-Features-You-Shouldnt-Overlook.webp 1536w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/10\/Seller-Central-Features-You-Shouldnt-Overlook-300x200.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/10\/Seller-Central-Features-You-Shouldnt-Overlook-1024x683.webp 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/10\/Seller-Central-Features-You-Shouldnt-Overlook-768x512.webp 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/10\/Seller-Central-Features-You-Shouldnt-Overlook-18x12.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<h2>G\u00f6zden Ka\u00e7\u0131rmaman\u0131z Gereken Sat\u0131c\u0131 Merkezi \u00d6zellikleri<\/h2>\n<p><span style=\"font-weight: 400;\">Temel konularda rahat oldu\u011funuzda, Seller Central daha h\u0131zl\u0131 b\u00fcy\u00fcmenize ve daha ak\u0131ll\u0131 kararlar alman\u0131za yard\u0131mc\u0131 olabilecek bir dizi geli\u015fmi\u015f ara\u00e7 sunar. Bu \u00f6zellikler g\u00fcnl\u00fck i\u015flemlerin \u00f6tesine ge\u00e7erek i\u00e7g\u00f6r\u00fclere, optimizasyona ve uzun vadeli stratejiye odaklan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte ke\u015ffedilecek en faydal\u0131 olanlardan baz\u0131lar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marka G\u00f6sterge Tablosu:<\/b><span style=\"font-weight: 400;\"> Markaya kay\u0131tl\u0131ysan\u0131z, A+ \u0130\u00e7erik olu\u015fturup y\u00f6netebilece\u011finiz, A\/B deneyleri yapabilece\u011finiz, marka sa\u011fl\u0131\u011f\u0131n\u0131z\u0131 takip edebilece\u011finiz ve m\u00fc\u015fterilerin listelerinizle nas\u0131l etkile\u015fimde bulundu\u011funu izleyebilece\u011finiz yer buras\u0131d\u0131r. G\u00fcven olu\u015fturmak ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dcr\u00fcn F\u0131rsat Ka\u015fifi:<\/b><span style=\"font-weight: 400;\"> Talep e\u011filimlerini ve kategori bo\u015fluklar\u0131n\u0131 tespit etmek i\u00e7in harika bir ara\u00e7. \u0130lgi \u00e7eken \u00fcr\u00fcnleri vurgular ve rakipleriniz yakalamadan \u00f6nce test etmeye de\u011fer yeni ni\u015fleri ke\u015ffetmenize yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geri Bildirim Y\u00f6neticisi ve M\u00fc\u015fterinin Sesi:<\/b><span style=\"font-weight: 400;\"> Bu b\u00f6l\u00fcmler, m\u00fc\u015fterilerin \u00fcr\u00fcnlerinizi nas\u0131l alg\u0131lad\u0131\u011f\u0131na dair net bir resim sunar. De\u011ferlendirmeleri takip edebilir, yayg\u0131n sorunlar\u0131 analiz edebilir ve olumsuz deneyimlere puan\u0131n\u0131z\u0131 etkilemeden \u00f6nce h\u0131zl\u0131 bir \u015fekilde yan\u0131t verebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sat\u0131c\u0131 \u00dcniversitesi:<\/b><span style=\"font-weight: 400;\"> Amazon'un yerle\u015fik \u00f6\u011frenme platformu, liste olu\u015fturmaktan geli\u015fmi\u015f reklam ara\u00e7lar\u0131n\u0131 kullanmaya kadar her \u015feyi kapsayan k\u0131sa, pratik videolar ve web seminerleri sunar. \u00d6zellikle kendi kendinizi e\u011fitiyorsan\u0131z veya ma\u011fazan\u0131z\u0131 d\u0131\u015far\u0131dan yard\u0131m almadan y\u00f6netiyorsan\u0131z bu platform size yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sat\u0131\u015f Orta\u011f\u0131 Appstore:<\/b><span style=\"font-weight: 400;\"> Burada, kampanya y\u00f6netimini, veri takibini ve fiyatland\u0131rmay\u0131 otomatikle\u015ftirmek i\u00e7in WisePPC gibi \u00fc\u00e7\u00fcnc\u00fc taraf yaz\u0131l\u0131mlar\u0131 ba\u011flayabilirsiniz. Bu entegrasyonlar zamandan tasarruf etmenize, tahminleri ortadan kald\u0131rman\u0131za ve ma\u011fazan\u0131z\u0131n performans\u0131 hakk\u0131nda daha derin bilgiler edinmenize yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Her geli\u015fmi\u015f \u00f6zellikte hemen uzmanla\u015fman\u0131z gerekmez, ancak bunlardan birka\u00e7\u0131n\u0131 ke\u015ffetmek Amazon i\u015finizi daha sorunsuz, daha verimli ve \u00e7ok daha stratejik bir \u015fekilde y\u00fcr\u00fctmenizi sa\u011flayabilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Daha Sorunsuz G\u00fcnl\u00fck Y\u00f6netim i\u00e7in Pratik \u0130pu\u00e7lar\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Ritminizi buldu\u011funuzda Seller Central \u00e7ok daha kolay hale gelir. \u0130\u015fte b\u00fcy\u00fck fark yaratan birka\u00e7 k\u00fc\u00e7\u00fck al\u0131\u015fkanl\u0131k.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1. G\u00f6sterge Tablonuzu Her G\u00fcn Kontrol Edin<\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcne Sat\u0131c\u0131 Merkezi kontrol panelinizi inceleyerek ba\u015flay\u0131n. Her \u015feyden \u00f6nce yeni sipari\u015flere, al\u0131c\u0131 mesajlar\u0131na ve performans uyar\u0131lar\u0131na bak\u0131n. G\u00fcncellemeleri takip etmek, k\u00fc\u00e7\u00fck sorunlar\u0131n b\u00fcy\u00fck sorunlara d\u00f6n\u00fc\u015fmesini \u00f6nler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Al\u0131c\u0131lara H\u0131zl\u0131 Yan\u0131t Verin<\/h3>\n<p><span style=\"font-weight: 400;\">Amazon, sat\u0131c\u0131lar\u0131n m\u00fc\u015fteri mesajlar\u0131na ne kadar h\u0131zl\u0131 yan\u0131t verdi\u011fini yak\u0131ndan takip eder. H\u0131zl\u0131 ve kibar yan\u0131tlar yaln\u0131zca puan\u0131n\u0131z\u0131 korumakla kalmaz, ayn\u0131 zamanda al\u0131c\u0131lar nezdinde g\u00fcven olu\u015fturur. K\u0131sa bir onay olsa bile t\u00fcm mesajlar\u0131 24 saat i\u00e7inde yan\u0131tlamay\u0131 hedefleyin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Rutin G\u00f6revleri Otomatikle\u015ftirin<\/h3>\n<p><span style=\"font-weight: 400;\">Ma\u011fazan\u0131z b\u00fcy\u00fcmeye ba\u015flad\u0131\u011f\u0131nda otomasyon en iyi dostunuz olacakt\u0131r. Tekrarlayan g\u00f6revleri yerine getirmek i\u00e7in fiyatland\u0131rma kurallar\u0131n\u0131, WisePPC gibi reklam kampanyas\u0131 otomasyon ara\u00e7lar\u0131n\u0131 veya envanter uyar\u0131lar\u0131n\u0131 kullan\u0131n. Her hafta saatler kazand\u0131r\u0131r ve insan hatalar\u0131n\u0131 azalt\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Raporlar\u0131 Haftal\u0131k Olarak \u0130nceleyin<\/h3>\n<p><span style=\"font-weight: 400;\">Raporlar\u0131n\u0131z\u0131 kontrol etmek i\u00e7in her hafta zaman ay\u0131r\u0131n. Sat\u0131\u015f trendlerine, reklam performans\u0131na ve envanter seviyelerine bak\u0131n. De\u011fi\u015fiklikleri erkenden fark etmek, fiyatland\u0131rman\u0131z\u0131 ayarlaman\u0131za, zaman\u0131nda stok yenilemenize veya marjlar\u0131n\u0131za zarar vermeden \u00f6nce reklam stratejilerinizi iyile\u015ftirmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Listeleri Taze Tutun<\/h3>\n<p><span style=\"font-weight: 400;\">Amazon, g\u00fcncelli\u011fini koruyan listeleri \u00f6d\u00fcllendirir. \u00dcr\u00fcn g\u00f6rsellerinizi, madde i\u015faretlerinizi veya anahtar kelimelerinizi birka\u00e7 ayda bir g\u00fcncelleyin. K\u00fc\u00e7\u00fck iyile\u015ftirmeler bile d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rabilir ve listelerinizin rekabet\u00e7i kalmas\u0131n\u0131 sa\u011flayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu al\u0131\u015fkanl\u0131klar basit g\u00f6r\u00fcnebilir, ancak s\u0131radan sat\u0131c\u0131lar\u0131 g\u00fc\u00e7l\u00fc, s\u00fcrd\u00fcr\u00fclebilir Amazon i\u015fletmeleri kuranlardan ay\u0131ran \u015feylerdir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Son D\u00fc\u015f\u00fcnceler<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Sat\u0131c\u0131 Merkezi, yeni bir dil \u00f6\u011frenmeye \u00e7ok benzer. \u0130lk ba\u015fta, ne yapt\u0131\u011f\u0131n\u0131z\u0131 ger\u00e7ekten bilmeden etraf\u0131 t\u0131klayacaks\u0131n\u0131z. Birka\u00e7 hafta sonra her \u015feyin birbiriyle nas\u0131l ba\u011flant\u0131l\u0131 oldu\u011funu g\u00f6rmeye ba\u015flayacaks\u0131n\u0131z: listelerden sipari\u015flere, reklamlardan sat\u0131\u015flara, raporlardan b\u00fcy\u00fcmeye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nemli olan k\u00fc\u00e7\u00fck ad\u0131mlarla ba\u015flamak, d\u00fczenli olmak ve Amazon'un size sundu\u011fu ara\u00e7lar\u0131 kullanmakt\u0131r. Ritmi anlad\u0131\u011f\u0131n\u0131zda: verileri kontrol etme, stok y\u00f6netimi, listeleri optimize etme - Seller Central'\u0131n sadece bir yaz\u0131l\u0131m olmad\u0131\u011f\u0131n\u0131 fark edeceksiniz. Amazon i\u015finizin bel kemi\u011fidir ve bu konuda uzmanla\u015fmak ba\u015far\u0131n\u0131z \u00fczerinde tam kontrol sahibi olman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>SSS<\/h2>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Amazon Seller Central ne i\u00e7in kullan\u0131l\u0131r?<\/h3>\n<div>\n<p class=\"faq-a\">Amazon Sat\u0131c\u0131 Merkezi, \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar\u0131n Amazon i\u015flerini y\u00f6nettikleri ana kontrol panelidir. \u00dcr\u00fcnleri listelemenizi, envanteri takip etmenizi, sipari\u015fleri i\u015flemenizi, reklam olu\u015fturman\u0131z\u0131, raporlar\u0131 analiz etmenizi ve hesap performans\u0131n\u0131 izlemenizi sa\u011flar - hepsi tek bir yerde.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Seller Central'\u0131 kullanmak i\u00e7in bir Profesyonel hesaba ihtiyac\u0131m var m\u0131?<\/h3>\n<div>\n<p class=\"faq-a\">Hay\u0131r, ama hedeflerinize ba\u011fl\u0131. Bireysel plan, ayda 40 \u00fcr\u00fcn\u00fcn alt\u0131nda sat\u0131\u015f yapan yeni ba\u015flayanlar i\u00e7in uygundur. Ayl\u0131k $39.99 olan Profesyonel plan, toplu liste y\u00fcklemelerinin, reklam ara\u00e7lar\u0131n\u0131n ve geli\u015fmi\u015f analitiklere eri\u015fimin kilidini a\u00e7ar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Seller Central'a nas\u0131l \u00fcr\u00fcn ekleyebilirim?<\/h3>\n<div>\n<p class=\"faq-a\">Katalog &gt; \u00dcr\u00fcn Ekle'ye gidin. Amazon'da mevcut olmayan yeni bir \u00fcr\u00fcn\u00fc listeleyebilir veya ASIN numaras\u0131n\u0131 girerek mevcut bir \u00fcr\u00fcn\u00fc satabilirsiniz. \u00dcr\u00fcn ayr\u0131nt\u0131lar\u0131n\u0131 doldurun, g\u00f6rselleri y\u00fckleyin ve fiyatland\u0131rma ile g\u00f6nderim se\u00e7eneklerini (FBA veya FBM) ayarlay\u0131n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">FBA ve FBM aras\u0131ndaki fark nedir?<\/h3>\n<div>\n<p class=\"faq-a\">Fulfillment by Amazon (FBA) ile Amazon \u00fcr\u00fcnlerinizi depolar, paketler ve g\u00f6nderir. Depolama ve yerine getirme \u00fccretleri \u00f6dersiniz ancak zamandan tasarruf edersiniz. Fulfillment by Merchant (FBM) ise sevkiyat ve m\u00fc\u015fteri hizmetlerini sizin halletmeniz anlam\u0131na gelir. \u0130\u015f modelinize ba\u011fl\u0131 olarak her iki y\u00f6ntem de kullan\u0131labilir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Seller Central arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcnlerimin reklam\u0131n\u0131 nas\u0131l yapabilirim?<\/h3>\n<div>\n<p class=\"faq-a\">Sponsorlu \u00dcr\u00fcn, Sponsorlu Marka veya Sponsorlu G\u00f6r\u00fcnt\u00fcl\u00fc Reklam olu\u015fturmak i\u00e7in Reklamc\u0131l\u0131k &gt; Kampanya Y\u00f6neticisi'ne gidin. Manuel veya otomatik hedeflemeyi se\u00e7ebilir ve performans\u0131 do\u011frudan kontrol panelinizden veya WisePPC gibi ara\u00e7lar arac\u0131l\u0131\u011f\u0131yla takip edebilirsiniz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Hesap Sa\u011fl\u0131\u011f\u0131 nedir ve neden \u00f6nemlidir?<\/h3>\n<div>\n<p class=\"faq-a\">Hesap Sa\u011fl\u0131\u011f\u0131, Amazon'un performans standartlar\u0131n\u0131 ne kadar iyi kar\u015f\u0131lad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir. Sipari\u015f hata oran\u0131, politika uyumlulu\u011fu ve m\u00fc\u015fteri hizmetleri performans\u0131 gibi metrikleri i\u00e7erir. Bu b\u00f6l\u00fcm\u00fc iyi durumda tutmak, hesab\u0131n ask\u0131ya al\u0131nmas\u0131n\u0131 veya listeden \u00e7\u0131kar\u0131lmas\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olur.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve just started selling on Amazon, the first time you open Seller Central can feel like stepping into mission control. There are tabs, charts, reports, and settings everywhere &#8211; and it\u2019s not immediately clear where to begin. But once you know your way around, you\u2019ll see that Seller Central is actually built to make [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Amazon Seller Central<\/title>\n<meta name=\"description\" content=\"Learn how to navigate Amazon Seller Central, list products, manage orders, track sales, and use key tools to run your Amazon business efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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