{"id":1323,"date":"2025-07-28T03:08:33","date_gmt":"2025-07-28T00:08:33","guid":{"rendered":"https:\/\/wiseppc.com\/?p=1323"},"modified":"2025-07-28T15:45:00","modified_gmt":"2025-07-28T12:45:00","slug":"when-did-amazon-start","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/tr\/blog\/when-did-amazon-start\/","title":{"rendered":"Amazon Ne Zaman Ba\u015flad\u0131? M\u00fctevaz\u0131 Ba\u015flang\u0131\u00e7lar\u0131n\u0131n T\u00fcm Hikayesi"},"content":{"rendered":"<p>Amazon bug\u00fcn d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc \u015firketlerinden biri - ancak bu \u015fekilde ba\u015flamad\u0131. Bir garajda basit bir \u00e7evrimi\u00e7i kitap\u00e7\u0131 olarak ba\u015flayan \u015firket, al\u0131\u015fveri\u015f yapma, \u00e7al\u0131\u015fma ve ya\u015fama \u015feklimizi yeniden \u015fekillendiren k\u00fcresel bir imparatorlu\u011fa d\u00f6n\u00fc\u015ft\u00fc. Bu makalede, Amazon'un ne zaman ve nas\u0131l ba\u015flad\u0131\u011f\u0131na, onu kimin kurdu\u011funa ve ba\u015far\u0131ya erken y\u00fckseli\u015fini neyin tetikledi\u011fine daha yak\u0131ndan bakaca\u011f\u0131z.<\/p>\n<p>&nbsp;<\/p>\n<h2>Peki, Amazon Asl\u0131nda Ne Zaman Ba\u015flad\u0131?<\/h2>\n<p>Resmi tarih? 5 Temmuz 1994. Wall Street'teki i\u015finden yeni ayr\u0131lm\u0131\u015f olan Jeff Bezos'un, daha sonra Amazon ad\u0131n\u0131 alacak olan \u015firketi kurmak i\u00e7in gerekli evraklar\u0131 haz\u0131rlad\u0131\u011f\u0131 tarih. \u0130\u015fin tuhaf\u0131, ilk ba\u015fta ad\u0131 Amazon bile de\u011fildi. Orijinal ad\u0131 \u201cCadabra\u201d idi, \u201cabracadabra\u201d gibi. Evet... bu tutmad\u0131. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re birisi onun \u201ckadavra\u201d dedi\u011fini d\u00fc\u015f\u00fcnm\u00fc\u015f ve bu da sihirli havay\u0131 yok etmi\u015f.<\/p>\n<p>Bu y\u00fczden Bezos \u201cAmazon\u201d kelimesine y\u00f6neldi - k\u0131smen \u201cA\u201d ile ba\u015flad\u0131\u011f\u0131 i\u00e7in (listelemeler i\u00e7in iyi), ama ayn\u0131 zamanda Amazon Nehri b\u00fcy\u00fck, vah\u015fi ve evcille\u015fmemi\u015f oldu\u011fu i\u00e7in... ki bu da onun hedefledi\u011fi enerjinin bir t\u00fcr\u00fcyd\u00fc.<\/p>\n<p>Peki ya ofis? Bellevue, Washington'da, klasik bir garajda ba\u015flang\u0131\u00e7 durumu. S\u00fcsl\u00fc bir \u015fey yok. Sadece Bezos, birka\u00e7 \u00e7al\u0131\u015fan ve bolca kafein.<\/p>\n<p>&nbsp;<\/p>\n<h2>Neden Kitaplarla Ba\u015flamal\u0131?<\/h2>\n<p>Bu adil bir soru. \u0130nternette sat\u0131lacak onca \u015fey varken neden kitaplar?<\/p>\n<p>Mant\u0131k \u015fu:<\/p>\n<ul>\n<li aria-level=\"1\">Halihaz\u0131rda milyonlarca kitap bas\u0131lm\u0131\u015ft\u0131 - herhangi bir kitap\u00e7\u0131n\u0131n raflarda tutabilece\u011finden \u00e7ok daha fazlas\u0131.<\/li>\n<li aria-level=\"1\">Uygun fiyatl\u0131 ve g\u00f6ndermesi kolayd\u0131.<\/li>\n<li aria-level=\"1\">Ve insanlar ger\u00e7ekten onlar\u0131 istiyordu.<\/li>\n<\/ul>\n<p>Temel olarak, kitaplar e-ticareti test etmek i\u00e7in m\u00fckemmel bir kobayd\u0131. B\u00fcy\u00fck bir depoya ya da b\u00fcy\u00fck bir reklam b\u00fct\u00e7esine ihtiyac\u0131n\u0131z yoktu. Sadece iyi bir web sitesi ve \u00e7ok sab\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2>Web Sitesi Yay\u0131na Ba\u015flad\u0131 (Temmuz 1995)<\/h2>\n<p>Yakla\u015f\u0131k bir y\u0131l sonra Amazon.com resmen a\u00e7\u0131ld\u0131. Site son derece basitti - g\u00f6steri\u015fsiz, sadece i\u015flevsel - ama bu onun y\u00fckseli\u015fini engellemedi. \u0130lk ay i\u00e7inde 50 eyaletin tamam\u0131na ve 45 \u00fclkeye kitap g\u00f6nderiyorlard\u0131. Hem de bir garajdan. Hem de reklams\u0131z. \u00c7\u0131lg\u0131nca.<\/p>\n<p>Ekip, i\u015fleri daha da derli toplu hale getirmek i\u00e7in eski kap\u0131lardan ve 4x4\u201clerden yap\u0131lm\u0131\u015f masalar kulland\u0131. Evet - \u201dkap\u0131 masalar\u0131\" diye bir \u015fey var ve Amazon'un kendin yap giri\u015fim zihniyetinin bir t\u00fcr sembol\u00fc haline geldiler.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-scaled.jpg 2560w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-300x200.jpg 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-1024x683.jpg 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-768x512.jpg 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-1536x1024.jpg 1536w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/daniel-nyoka-CLcmKictgSY-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>Sat\u0131lan \u0130lk \u015eey Neydi?<\/h2>\n<p>E\u011fer \u00f6nemsiz \u015feylerle ilgileniyorsan\u0131z: Amazon'da sat\u0131lan ilk \u00fcr\u00fcn Douglas Hofstadter taraf\u0131ndan yaz\u0131lan Fluid Concepts and Creative Analogy adl\u0131 bir kitapt\u0131. Pek s\u00fcr\u00fckleyici say\u0131lmaz ama yine de e\u011flenceli bir kilometre ta\u015f\u0131.<\/p>\n<p>Ayr\u0131ca, o ilk g\u00fcnlerde, her sipari\u015f verildi\u011finde \u00e7alan bir zilleri vard\u0131. Bu uzun s\u00fcrmedi - sipari\u015fler ak\u0131n ak\u0131n gelmeye ba\u015flad\u0131\u011f\u0131nda onu susturmak zorunda kald\u0131lar.<\/p>\n<p>&nbsp;<\/p>\n<h2>K\u00e2r\u0131n De\u011fil, B\u00fcy\u00fcmenin Pe\u015finde<\/h2>\n<p>Amazon'u ilk ba\u015flarda \u00f6ne \u00e7\u0131karan \u015feylerden biri neydi? Bezos para kazanmak i\u00e7in acele etmiyordu. Odak noktas\u0131 uzun vadeli b\u00fcy\u00fcmeydi - \u00f6nce temeli in\u015fa etmek, k\u00e2r konusunda daha sonra endi\u015felenmek.<\/p>\n<p>Yat\u0131r\u0131mc\u0131lar bu konuda her zaman heyecanlanmad\u0131lar, \u00f6zellikle de Amazon ilk ger\u00e7ek k\u00e2r\u0131n\u0131 2001'in sonlar\u0131na kadar, yani yedi y\u0131l i\u00e7inde a\u00e7\u0131klamad\u0131\u011f\u0131 i\u00e7in. Ama Bezos karar\u0131ndan vazge\u00e7medi.<\/p>\n<p>Yine de yol boyunca pek \u00e7ok galibiyet elde edildi:<\/p>\n<ul>\n<li aria-level=\"1\">Amazon'un 1996 y\u0131l\u0131ndaki y\u0131ll\u0131k geliri yakla\u015f\u0131k $16 milyondu.<\/li>\n<li aria-level=\"1\">Amazon 1997'de halka a\u00e7\u0131ld\u0131.<\/li>\n<li aria-level=\"1\">1998 y\u0131l\u0131na gelindi\u011finde, art\u0131k sadece kitap satm\u0131yorlard\u0131 - m\u00fczik ve filmler de bu kar\u0131\u015f\u0131ma kat\u0131ld\u0131.<\/li>\n<li aria-level=\"1\">1999 y\u0131l\u0131nda \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar \u201czShops\u201d ad\u0131n\u0131 verdikleri bir olu\u015fumla bir araya geldi.\u201d<\/li>\n<\/ul>\n<p>2003 y\u0131l\u0131na gelindi\u011finde Amazon nihayet net k\u00e2ra ge\u00e7ti - $35 milyon - bir \u00f6nceki y\u0131l $149 milyon zarar ettikten sonra bu b\u00fcy\u00fck bir olayd\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1324\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/kindle-785695_1280.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/kindle-785695_1280.jpg 1280w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/kindle-785695_1280-300x200.jpg 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/kindle-785695_1280-1024x682.jpg 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/kindle-785695_1280-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2>Garajdan K\u00fcresele<\/h2>\n<p>Kitaplardan sonra her \u015fey geldi. Amazon \u00e7ok daha b\u00fcy\u00fck d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h3>Sipari\u015f Kar\u015f\u0131lama Merkezleri ve Daha Ak\u0131ll\u0131 Depolama<\/h3>\n<p>1997 y\u0131l\u0131nda Seattle'da ilk uygun da\u011f\u0131t\u0131m merkezlerini a\u00e7t\u0131lar. O s\u0131ralarda birinin tuhaf (ama parlak) bir fikri vard\u0131: \u00fcr\u00fcnleri kategorilere g\u00f6re d\u00fczenlemeyin. Sadece nerede yer varsa oraya yerle\u015ftirin. Kula\u011fa \u00e7\u0131lg\u0131nca geliyor, ama asl\u0131nda toplama s\u00fcrecini h\u0131zland\u0131rd\u0131 - ve bug\u00fcn hala bu \u201crastgele istifleme\u201d y\u00f6ntemini kullan\u0131yorlar.<\/p>\n<p>&nbsp;<\/p>\n<h3>Amazon Prime, FBA ve Kindle<\/h3>\n<p>Sonra oyunun kurallar\u0131n\u0131 de\u011fi\u015ftirenler geldi:<\/p>\n<ul>\n<li aria-level=\"1\">2005: Amazon Prime, y\u0131lda $79 kar\u015f\u0131l\u0131\u011f\u0131nda iki g\u00fcnl\u00fck kargo hizmeti vermeye ba\u015flad\u0131. O zamanlar ni\u015f g\u00f6r\u00fcn\u00fcyordu, ama \u015fimdi bir bak\u0131n.<\/li>\n<li aria-level=\"1\">2006: Fulfillment by Amazon (FBA) piyasaya s\u00fcr\u00fcld\u00fc. Sat\u0131c\u0131lar envanterlerini Amazon'a g\u00f6nderebiliyor ve \u015firket paketleme, nakliye, iade gibi t\u00fcm i\u015flemleri \u00fcstleniyordu.<\/li>\n<li aria-level=\"1\">2007: Kindle'a giri\u015f. Birdenbire dijital kitaplar haval\u0131 oldu ve Amazon sadece bir ma\u011faza de\u011fil, ayn\u0131 zamanda bir teknoloji \u015firketiydi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Al\u0131\u015fveri\u015fin \u00d6tesinde<\/h3>\n<p>Perde arkas\u0131nda Amazon \u00e7oktan devasa bir \u015fey in\u015fa etmeye ba\u015flam\u0131\u015ft\u0131: AWS (Amazon Web Services). 2002'de sessiz sedas\u0131z kurulan bu \u015firket bulut bili\u015fim g\u00fcc\u00fc ve depolama alan\u0131 sunuyordu. H\u0131zla ileriye do\u011fru - \u015fimdi Amazon'un en k\u00e2rl\u0131 b\u00f6l\u00fcmlerinden biri.<\/p>\n<p>Ard\u0131ndan 2017'de Amazon Whole Foods'u yakla\u015f\u0131k $14 milyar kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n ald\u0131. \u0130lk ba\u015fta garip g\u00f6r\u00fcnd\u00fc - bir online dev neden marketleri istesin ki? Ancak Amazon'a ger\u00e7ek d\u00fcnyada varl\u0131k ve da\u011f\u0131t\u0131m eri\u015fimi sa\u011flad\u0131.<\/p>\n<p>Peki ya 2022'de? MGM St\u00fcdyolar\u0131n\u0131 sat\u0131n ald\u0131lar. Evet, Rocky ve James Bond'cular. Amazon art\u0131k yay\u0131nc\u0131l\u0131kta da bir g\u00fc\u00e7 merkeziydi.<\/p>\n<p>&nbsp;<\/p>\n<h2>Teknoloji ve Teslimat Deneyleri<\/h2>\n<p>T\u00fcm ayg\u0131tlar\u0131 unutmayal\u0131m: Alexa, Echo, Ring, Fire TV - hepsi Amazon'un sadece posta kutunuzda de\u011fil, evinizde olma plan\u0131n\u0131n b\u00fcy\u00fck bir par\u00e7as\u0131.<\/p>\n<p>Peki ya teslimat? Drone'lar\u0131 (Prime Air), kald\u0131r\u0131m robotlar\u0131n\u0131 (Amazon Scout) deniyorlar ve kim bilir s\u0131rada ne var. Bilimkurgu gibi ama ger\u00e7ek.<\/p>\n<p>&nbsp;<\/p>\n<h2>Prime Oyunu De\u011fi\u015ftirdi<\/h2>\n<p>Sadece daha h\u0131zl\u0131 kargo olarak ba\u015flayan \u015fey, Amazon'un en ak\u0131ll\u0131ca hamlelerinden birine d\u00f6n\u00fc\u015ft\u00fc. Prime, dizi yay\u0131nlar\u0131, \u00f6zel f\u0131rsatlar, market avantajlar\u0131 ve hatta foto\u011fraf depolama gibi tam kapsaml\u0131 bir ya\u015fam tarz\u0131 haline geldi. 2021 y\u0131l\u0131na gelindi\u011finde $31 milyar\u0131n \u00fczerinde gelir elde etti ve y\u00fcz milyonlarca aboneye sahip oldu.<\/p>\n<p>Ayr\u0131ca, Prime \u00fcyeleri \u00e7ok daha fazla harcama yap\u0131yor - \u00fcye olmayanlar i\u00e7in $600'e kar\u015f\u0131l\u0131k y\u0131lda $1,400 gibi bir \u015fey. Yani evet, i\u015fe yarad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h2>Tart\u0131\u015fmas\u0131z De\u011fil<\/h2>\n<p>Amazon b\u00fcy\u00fcd\u00fck\u00e7e, incelemeler de daha y\u00fcksek sesle yap\u0131lmaya ba\u015fland\u0131. B\u00fcy\u00fck endi\u015felerden baz\u0131lar\u0131?<\/p>\n<ul>\n<li aria-level=\"1\">Zorlu depo ko\u015fullar\u0131.<\/li>\n<li aria-level=\"1\">Rekabete ayk\u0131r\u0131 davran\u0131\u015f ve tekel su\u00e7lamalar\u0131.<\/li>\n<li aria-level=\"1\">Gizlilik sorunlar\u0131.<\/li>\n<li aria-level=\"1\">Vergi ka\u00e7ak\u00e7\u0131l\u0131\u011f\u0131 ve offshore operasyonlar.<\/li>\n<\/ul>\n<p>Y\u0131llar boyunca davalar, protestolar ve d\u00fczenleyici soru\u015fturmalar\u0131n bir kar\u0131\u015f\u0131m\u0131 ya\u015fand\u0131. Ve \u015firket geli\u015fmeye devam ederken, bu konular kesinlikle konu\u015fman\u0131n bir par\u00e7as\u0131 olmaya devam ediyor.<\/p>\n<p>&nbsp;<\/p>\n<h2>Bezos Geri Ad\u0131m At\u0131yor - Bir Nevi<\/h2>\n<p>2021 y\u0131l\u0131nda Bezos CEO'luk g\u00f6revini Andy Jassy'ye (eski AWS ba\u015fkan\u0131) devretti ve \u0130cra Kurulu Ba\u015fkan\u0131 oldu. Ancak onun vizyonu - m\u00fc\u015fteri tak\u0131nt\u0131s\u0131, yenilik\u00e7ilik, sab\u0131r - bug\u00fcn hala \u015firketi y\u00f6nlendiriyor.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png\" alt=\"\" width=\"164\" height=\"164\" \/><\/p>\n<h2>Peki ya sat\u0131c\u0131lar i\u00e7in? \u0130\u015fte WisePPC Burada Devreye Giriyor<\/h2>\n<p>Amazon devasa olabilir, ancak pazar yerinin b\u00fcy\u00fck bir k\u0131sm\u0131 s\u0131radan insanlar taraf\u0131ndan destekleniyor - i\u015flerini b\u00fcy\u00fctmeye \u00e7al\u0131\u015fan ba\u011f\u0131ms\u0131z sat\u0131c\u0131lar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-826\" src=\"http:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/WisePPC.png\" alt=\"\" width=\"1276\" height=\"813\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/WisePPC.png 1276w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/WisePPC-300x191.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/WisePPC-1024x652.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/WisePPC-768x489.png 768w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/p>\n<p>\u0130\u015fte biz de burada devreye giriyoruz. <a href=\"https:\/\/wiseppc.com\/tr\/\" target=\"_blank\" rel=\"noopener\">WisePPC<\/a>. Amazon sat\u0131c\u0131lar\u0131n\u0131n hayatlar\u0131n\u0131 elektronik tablolarda ge\u00e7irmeden reklamlar\u0131ndan, kampanyalar\u0131ndan ve verilerinden daha fazla yararlanmalar\u0131na yard\u0131mc\u0131 oluyoruz. \u0130ster yeni ba\u015fl\u0131yor ister h\u0131zl\u0131 \u00f6l\u00e7ekleniyor olun, bunu daha ak\u0131ll\u0131ca yapman\u0131za yard\u0131mc\u0131 olacak ara\u00e7lar\u0131m\u0131z var.<\/p>\n<p>&nbsp;<\/p>\n<h2>Son D\u00fc\u015f\u00fcnceler: Garaj Zemininden K\u00fcresel G\u00fcce<\/h2>\n<p>Yani evet, Amazon resmi olarak 5 Temmuz 1994'te ba\u015flad\u0131. Ancak \u00f6nemli olan tarihten \u00e7ok zihniyettir - b\u00fcy\u00fck fikirler, k\u00fc\u00e7\u00fck ba\u015flang\u0131\u00e7lar ve \u00e7ok fazla ko\u015fu\u015fturma.<\/p>\n<p>Amazon \u015fimdi bile \u201cHer zaman 1. G\u00fcn\u201d demeyi seviyor. Bu, ne kadar devasa bir \u015firket haline gelirse gelsin, \u015firketin hala o kavgac\u0131 startup enerjisiyle hareket etti\u011fini hat\u0131rlat\u0131yor.<\/p>\n<p>\u0130ster sevin ister nefret edin, Amazon'un bir garajdan k\u00fcresel hakimiyete uzanan yolculu\u011fu m\u00fcthi\u015f bir i\u015f hikayesi.<\/p>\n<p>&nbsp;<\/p>\n<h2>SSS<\/h2>\n<div>\n<div>\n<h3>1. Amazon tam olarak ne zaman kuruldu?<\/h3>\n<div>\n<p>Amazon resmi olarak 5 Temmuz 1994'te hayata ge\u00e7ti. Jeff Bezos'un evrak i\u015flerini tamamlad\u0131\u011f\u0131 ve modern tarihin en etkili \u015firketlerinden biri olacak \u015firketi kurdu\u011fu g\u00fcn. Elbette, as\u0131l planlama ve beyin f\u0131rt\u0131nas\u0131 biraz daha erken ba\u015flad\u0131, ancak 5 Temmuz, ak\u0131lda kalan d\u00f6n\u00fcm noktas\u0131 tarihidir.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>2. Amazon'un ad\u0131 her zaman Amazon muydu?<\/h3>\n<div>\n<p>Hay\u0131r. Asl\u0131nda Cadabra ismiyle ba\u015flad\u0131, \u201cabracadabra\u201d gibi. Ancak Bezos, birisi bu ismi \u201ckadavra\u201d olarak yanl\u0131\u015f duyunca hemen b\u0131rakt\u0131 - muhtemelen en iyi marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131 bu de\u011fildi. \u201cAmazon\u201d ad\u0131 daha uygun geldi: cesur, k\u00fcresel ve \u00e7o\u011fu alfabetik listenin en \u00fcst\u00fcnde yer al\u0131yor.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>3. Amazon neden kitaplarla ba\u015flad\u0131?<\/h3>\n<div>\n<p>Bezos kitaplar\u0131 tesad\u00fcfen se\u00e7medi. Onlar\u0131 se\u00e7ti \u00e7\u00fcnk\u00fc \u00e7ok \u00e7e\u015fitliydiler, k\u00fcresel talep vard\u0131 ve stoklanmas\u0131 ve g\u00f6nderilmesi nispeten kolayd\u0131. Ayr\u0131ca, binlerce kitab\u0131 \u00e7evrimi\u00e7i olarak listelemek, Amazon'un \u00e7o\u011fu insan e-ticareti hen\u00fcz duymam\u0131\u015fken internet tabanl\u0131 perakendenin g\u00fcc\u00fcn\u00fc g\u00f6stermesini sa\u011flad\u0131.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>4. Amazon'un satt\u0131\u011f\u0131 ilk \u00fcr\u00fcn neydi?<\/h3>\n<div>\n<p>Amazon'un satt\u0131\u011f\u0131 ilk \u00fcr\u00fcn Douglas Hofstadter taraf\u0131ndan yaz\u0131lan Ak\u0131\u015fkan Kavramlar ve Yarat\u0131c\u0131 Analojiler ba\u015fl\u0131kl\u0131 bir kitapt\u0131. Olduk\u00e7a ni\u015f bir kitapt\u0131 ama sonunda tuvalet ka\u011f\u0131d\u0131ndan ak\u0131ll\u0131 TV'lere kadar her \u015feyi kapsayacak bir sat\u0131\u015f yolculu\u011funu resmen ba\u015flatm\u0131\u015f oldu.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>5. Amazon hemen para kazand\u0131 m\u0131?<\/h3>\n<div>\n<p>Kesinlikle hay\u0131r. Asl\u0131nda, Amazon'un 2001'in sonlar\u0131nda ilk \u00fc\u00e7 ayl\u0131k k\u00e2r\u0131n\u0131 a\u00e7\u0131klamas\u0131 yedi y\u0131l s\u00fcrd\u00fc. Bezos k\u00e2rl\u0131l\u0131\u011f\u0131n zaman alaca\u011f\u0131 konusunda a\u00e7\u0131k s\u00f6zl\u00fcyd\u00fc ve ilk yat\u0131r\u0131mc\u0131lar\u0131n \u00e7o\u011fu bundan ho\u015flanmad\u0131. Ancak onun uzun vadeli d\u00fc\u015f\u00fcncesi Amazon'u bug\u00fcnk\u00fc haline getiren \u015feyin bir par\u00e7as\u0131.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon is one of the most powerful companies in the world today \u2013 but it didn\u2019t start that way. What began as a simple online bookstore in a garage has grown into a global empire reshaping how we shop, work, and live. In this article, we\u2019ll take a closer look at when and how Amazon [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Did Amazon Start? A Look Back at Its Origins<\/title>\n<meta name=\"description\" content=\"Discover when Amazon began, how it started in a garage, and what led it to become one of the world\u2019s largest tech and ecommerce giants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiseppc.com\/tr\/blog\/when-did-amazon-start\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Did Amazon Start? 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K\u00f6kenlerine Bir Bak\u0131\u015f","description":"Amazon'un ne zaman ba\u015flad\u0131\u011f\u0131n\u0131, bir garajda nas\u0131l ba\u015flad\u0131\u011f\u0131n\u0131 ve d\u00fcnyan\u0131n en b\u00fcy\u00fck teknoloji ve e-ticaret devlerinden biri haline gelmesine neyin yol a\u00e7t\u0131\u011f\u0131n\u0131 ke\u015ffedin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wiseppc.com\/tr\/blog\/when-did-amazon-start\/","og_locale":"tr_TR","og_type":"article","og_title":"When Did Amazon Start? 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