# WisePPC > Profit, stock and PPC for Amazon sellers in one app. Bring your own AI agent to line up the numbers and propose fixes. Gated changes wait for your approval. ## Product - [WisePPC: Amazon analytics and PPC with your own AI agents](https://wiseppc.com/): Profit, stock and PPC for Amazon sellers in one app. Bring your own AI agent to line up the numbers and propose fixes. Gated changes wait for your approval. - [Amazon PPC software with your own AI agent](https://wiseppc.com/amazon-ppc-software/): Manage Amazon Ads bids, budgets and search terms with your own AI agent. Set its permissions and review gated changes before they reach Amazon. - [AI Amazon listing management with your own agent](https://wiseppc.com/ai-listing-management/): Slow edits, rejected changes, wasted keywords, broken variations: your own AI agent drafts the fix or the new listing, and you approve it. Choose Off, Gated or Direct. - [Amazon seller analytics: profit, inventory, orders](https://wiseppc.com/seller-analytics/): Revenue is not profit. See profit after Amazon fees, refunds and ad spend, plus FBA and AWD stock, orders and returns. Works without ads. Needs Seller Central. - [Your own AI agent for Amazon Ads and listings](https://wiseppc.com/ai-integration/): Stop pulling reports by hand. Connect Grok Bot, Hermes Agent, Claude or any MCP client and set what it may change. Gated changes wait for your approval. - [MCP server for Amazon Ads and Seller Central](https://wiseppc.com/mcp/): Connect Claude, ChatGPT or any MCP client to your Amazon Ads and Seller Central data. Sign in, start read-only, and decide what your AI may change. - [Integrations: Amazon today, eBay next](https://wiseppc.com/integrations/): WisePPC works with Amazon Seller Central and Amazon Ads today. eBay is next. Shopify and Walmart are built and waiting on app review. ## Integrations - [Amazon Ads integration](https://wiseppc.com/integrations/amazon-ads/): Connect Amazon Ads to WisePPC for PPC reports, rules and change history. Your own AI agent can propose ad changes. Gated changes wait for your approval. - [Amazon Seller Central integration](https://wiseppc.com/integrations/amazon-seller-central/): Connect Seller Central to WisePPC for profit, stock, orders and returns. Your own AI agent can propose listing changes. Gated changes wait for your approval. ## Pricing and getting started - [Get started with WisePPC in five steps](https://wiseppc.com/get-started/): Create your free account, connect Seller Central, Amazon Ads or both, see your numbers, then connect your own AI agent. No credit card for the 30-day trial. - [WisePPC pricing: Founders plan, $45 a month plus 1% of ad spend](https://wiseppc.com/pricing/): The Founders plan: $45 a month plus 1% of your Amazon PPC ad spend, locked for as long as you stay subscribed. Free 30-day trial, no credit card. - [What's New in WisePPC | Product Updates and Releases](https://wiseppc.com/whats-new/): What shipped in WisePPC and when: new analytics reports, Amazon Attribution, AI agent features and more, newest first. ## Free tools - [Free Amazon seller tools](https://wiseppc.com/free-tools/): Four free calculators for Amazon sellers: break-even ACOS and max bid, FBA fees, FBA vs FBM, and a keyword and match-type generator. No sign-up. - [Amazon ACOS and Bid Calculator](https://wiseppc.com/free-tools/acos-bid-calculator/): Free Amazon calculator for break-even ACOS, break-even CPC and a target max bid. Enter price, cost, conversion rate and the ACOS you want to run at. - [Amazon FBA Fee Calculator](https://wiseppc.com/free-tools/amazon-fba-fee-calculator/): Free Amazon FBA fee calculator. See the referral fee, FBA fulfillment fee, net profit per unit, net margin and break-even ACoS from your price and cost. - [Amazon Keyword and Match Type Generator](https://wiseppc.com/free-tools/amazon-keyword-generator/): Free Amazon keyword generator. Turn seed terms and descriptors into Broad, Phrase and Exact targets with starter negatives, and copy them as CSV. - [Amazon FBA vs FBM Calculator](https://wiseppc.com/free-tools/fba-vs-fbm-calculator/): Free Amazon FBA vs FBM calculator. Compare profit per unit, find the break-even self-fulfillment cost and see the monthly difference at your volume. ## Blog - [Amazon PPC and Seller Guides](https://wiseppc.com/blog/): Guides on Amazon PPC, ACoS, keyword research, FBA and running your Amazon business with AI agents, from the team behind WisePPC. - [Amazon Listing Optimization with AI: Let Your Own Agent Edit Listings](https://wiseppc.com/blog/amazon-listing-optimization-with-ai/): Amazon listing optimization with AI that edits your real listings: your own agent reads the listing, drafts titles, bullets, backend keywords, images, new listings and variations, and waits for your approval. - [Amazon Attribution Reports: See What Your Google, Meta and Email Traffic Does on Amazon](https://wiseppc.com/blog/amazon-attribution-reports-off-amazon-traffic/): Amazon Attribution shows what Google, Meta, email and other off-Amazon traffic does on Amazon. How it works, who can use it, how to read the numbers, and how WisePPC now reports it. - [Connect Grok Bot, Claude and Hermes Agent to Amazon Ads and Seller Central (MCP Setup Guide)](https://wiseppc.com/blog/connect-claude-hermes-mcp-amazon-seller-central-ads/): MCP setup for Grok Bot, Claude and Hermes Agent: create a key with Off, Gated or Direct permissions, connect your agent, approve your first change. - [How We Run Our Amazon Business with AI Agents (and the Guardrails Around Them)](https://wiseppc.com/blog/how-we-run-our-amazon-business-with-ai-agents/): Six jobs our own AI agents do on WisePPC, the Off/Gated/Direct permissions around them, and what we are still testing on our own accounts. - [What's New in WisePPC, October 2026: Run Your Amazon Business with Your Own AI Agents, Seller Tools and $45/Month](https://wiseppc.com/blog/whats-new-october-2026/): Run your Amazon business with your own AI agents: Off, Gated or Direct permissions and an approval queue. Plus seller tools without ad spend, Amazon Ads rules, effective bids and a $45/month Founders plan. - [New in WisePPC: A Full Amazon Seller Analytics Suite (2026)](https://wiseppc.com/blog/wiseppc-new-analytics-suite-2026/): WisePPC just shipped seven new analytics reports for Amazon sellers and advertisers — a dedicated Search Term page built after Amazon's July 2026 search-term reporting change, plus Converted Product, Brand Analytics, Sales & Traffic, Product Economics, and a Transactions Ledger. - [Amazon Sponsored Products Benchmarks 2026: ACoS, ROAS, CTR, CVR](https://wiseppc.com/blog/amazon-sponsored-products-benchmarks/): Real 2026 Amazon Sponsored Products benchmarks — median ACoS, ROAS, CTR, CVR and US CPC from 69 actively managed accounts, with the full interquartile range. - [Top Scale Insights Alternatives & Competitors (2026)](https://wiseppc.com/blog/scale-insights-alternatives/): Compare the best Scale Insights alternatives for Amazon PPC in 2026 — see how WisePPC compares on automation, control, and transparent pricing. - [Top Sellozo Alternatives & Competitors (2026)](https://wiseppc.com/blog/sellozo-alternatives/): Compare the best Sellozo alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on features, automation, and pricing. - [Top Teikametrics Alternatives & Competitors (2026)](https://wiseppc.com/blog/teikametrics-alternatives/): Compare the best Teikametrics alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on focus, AI, and transparent pricing. - [Amazon Negative Keywords: How to Cut Wasted Ad Spend in 2026](https://wiseppc.com/blog/amazon-negative-keywords/): Negative keywords are the fastest way to stop wasting Amazon ad spend. Learn the match types, how to mine them from your search-term report, and how to build a negation routine that lowers ACOS. - [How to Use AI Agents (Claude, ChatGPT, MCP) for Amazon PPC](https://wiseppc.com/blog/how-to-use-ai-agents-for-amazon-ppc/): You don't need a black-box auto-bidder. Connect your own AI — Claude, ChatGPT, or any MCP agent — to your Amazon PPC data, ask in plain English, and approve changes before they go live. - [Sponsored Products vs Sponsored Brands: Which to Use in 2026](https://wiseppc.com/blog/sponsored-products-vs-sponsored-brands/): Sponsored Products drive conversions; Sponsored Brands build your brand. Learn how the two Amazon ad types differ, when to use each, and how to run them together. - [Amazon PPC Bid Calculator: Break-Even ACOS, Target ACOS & Max CPC](https://wiseppc.com/blog/amazon-acos-bid-calculator/): Stop guessing your Amazon bids. Use this free calculator and the simple formula behind it to turn your price, margin and conversion rate into a break-even ACOS and a target CPC. - [ACOS vs ROAS: Which Amazon PPC Metric Should You Track?](https://wiseppc.com/blog/acos-vs-roas/): ACOS and ROAS measure the same thing from opposite directions. Learn the difference, when to use each, and how to track both to make smarter Amazon PPC decisions. - [What Is a Good ACOS on Amazon? Benchmarks for 2026](https://wiseppc.com/blog/what-is-a-good-acos-on-amazon/): A good ACOS isn't a fixed number — it depends on your profit margin and goals. Learn to find your break-even ACOS, read the benchmarks, and set targets that fit your products. - [How to Do Amazon Keyword Research: A Step-by-Step Guide (2026)](https://wiseppc.com/blog/how-to-do-amazon-keyword-research/): A step-by-step guide to Amazon keyword research: seed with autocomplete, mine competitors with reverse-ASIN lookups, size search volume, and act on the keywords. - [Top Pacvue Alternatives & Competitors (2026)](https://wiseppc.com/blog/pacvue-alternatives/): Compare the best Pacvue alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on features, focus, and transparent pricing. - [What Is Amazon PPC? A Complete Guide for Sellers (2026)](https://wiseppc.com/blog/what-is-amazon-ppc/): Amazon PPC (pay-per-click) is how sellers advertise on Amazon. Learn how it works, the three ad types, key metrics like ACOS, and how to launch your first campaign. - [The Amazon Metrics Your Reporting Tool Can't See — And Why They Explain Your 2026 ROAS Drop](https://wiseppc.com/blog/amazon-attribution-update-2026-all-views/): Amazon's Jan 2026 view-through attribution change cut DSP and vCPM ROAS, and put 54 'all views' metrics on a unified API most reporting tools haven't integrated. Here's what changed and how WisePPC shows both. - [What Is Amazon FBA? 2026 Costs, FBA vs FBM Math + Free Calculator](https://wiseppc.com/blog/amazon-fba/): How Amazon FBA works in 2026, what it actually costs per unit, and the exact point where FBA beats self-fulfillment (FBM) — with a free break-even calculator. - [Amazon Seller Central: How to Use It in 2026](https://wiseppc.com/blog/amazon-seller-central/): A practical 2026 walkthrough of Amazon Seller Central — the dashboard, menus, listings, inventory, ads, pricing, reports, and Account Health — with real annotated screenshots from a live seller account. - [Amazon FBA Fees in 2026: Full Cost Breakdown + Free Fee Calculator](https://wiseppc.com/blog/amazon-fba-fees/): See exactly what Amazon FBA costs in 2026 — referral fees by category, the current fulfillment-fee tables, storage, and the 3.5% fuel surcharge — then use our free calculator to find your net margin and break-even ACoS. - [Free Amazon Keyword Tool: Generate Keywords, Match Types & Negatives (2026)](https://wiseppc.com/blog/free-keyword-tool-for-amazon/): A free Amazon keyword tool that generates keyword variations, match types, and negative keywords — then shows you how to turn them into a working Sponsored Products campaign structure. - [How to Sell on Amazon in 2026: Costs, Steps, and Why New Listings Need Ads](https://wiseppc.com/blog/how-to-sell-on-amazon/): How to start selling on Amazon in 2026 — plan pricing, real startup costs, FBA vs FBM, and the cold-start reason a brand-new listing needs ads to earn its first sales. - [Amazon Seller Account Deactivated? 2026 Reinstatement Playbook + POA Template](https://wiseppc.com/blog/amazon-account-suspension-explained/): Why Amazon deactivates seller accounts in 2026, how to diagnose your exact deactivation reason, the account-health metrics that trigger it, and a Plan of Action (POA) template to get reinstated. ## Company and legal - [About WisePPC: your Amazon numbers and your own AI agent](https://wiseppc.com/about-us/): WisePPC gives Amazon sellers their numbers in one place and lets their own AI agents act on them under the permissions they set. - [Delete Your Data](https://wiseppc.com/data-deletion/): Delete Your Data for WisePPC, a software-as-a-service provided by Crystal Logistics Corporation. - [Privacy Policy](https://wiseppc.com/privacy-policy/): Privacy Policy for WisePPC, a software-as-a-service provided by Crystal Logistics Corporation. - [Terms of Service](https://wiseppc.com/terms-of-service/): Terms of Service for WisePPC, a software-as-a-service provided by Crystal Logistics Corporation. ## Other - [WisePPC MCP Server: Technical Overview](https://wiseppc.com/docs/mcp/): How Claude and other AI apps connect to WisePPC with OAuth, what a connection can read and change, what WisePPC logs, and how admins control and revoke access.