{"id":4354,"date":"2026-04-26T17:58:13","date_gmt":"2026-04-26T14:58:13","guid":{"rendered":"https:\/\/wiseppc.com\/?p=4354"},"modified":"2026-04-26T17:58:13","modified_gmt":"2026-04-26T14:58:13","slug":"amazon-conferences-in-philippines","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/fr\/amazon-conferences\/amazon-conferences-in-philippines\/","title":{"rendered":"Conf\u00e9rences d'Amazon aux Philippines : Liste des \u00e9v\u00e9nements cl\u00e9s"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous vendez sur Amazon depuis les Philippines, ou si vous envisagez de le faire, vous avez probablement remarqu\u00e9 quelque chose : il n'y a pas de grand \u00e9v\u00e9nement \u00e9vident.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s'agit plut\u00f4t d'un m\u00e9lange. De petites r\u00e9unions, des conf\u00e9rences r\u00e9gionales sur le commerce \u00e9lectronique, un atelier occasionnel ax\u00e9 sur Amazon et quelques \u00e9v\u00e9nements plus importants o\u00f9 Amazon n'est qu'un \u00e9l\u00e9ment de la conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce n'est pas une mauvaise chose. Il faut simplement savoir o\u00f9 chercher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous trouverez ci-dessous une liste simple de conf\u00e9rences et d'\u00e9v\u00e9nements o\u00f9 les vendeurs, les agences et les fournisseurs de services d'Amazon ont tendance \u00e0 se pr\u00e9senter. Certains sont \u00e9troitement ax\u00e9s sur les places de march\u00e9. D'autres s'int\u00e9ressent au commerce \u00e9lectronique, \u00e0 la logistique ou au commerce transfrontalier, mais attirent toujours des personnes travaillant dans l'espace Amazon.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4272\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC.webp\" alt=\"\" width=\"198\" height=\"198\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC.webp 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC-150x150.webp 150w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC-12x12.webp 12w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/p>\n<h2>Pr\u00e9parez votre strat\u00e9gie publicitaire sur Amazon avec WisePPC<\/h2>\n<p><span style=\"font-weight: 400;\">Les conf\u00e9rences Amazon aux Philippines rassemblent des vendeurs, des marques et des experts pour discuter des performances des campagnes, des strat\u00e9gies de croissance et des tendances de la place de march\u00e9. En disposant de donn\u00e9es publicitaires claires, il est plus facile de comprendre ce qui g\u00e9n\u00e8re r\u00e9ellement des r\u00e9sultats sur votre compte.<\/span><\/p>\n<p><a href=\"https:\/\/wiseppc.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WisePPC<\/span><\/a><span style=\"font-weight: 400;\"> aide les vendeurs \u00e0 analyser les performances des publicit\u00e9s Amazon en un seul endroit. La plateforme combine les donn\u00e9es relatives \u00e0 la publicit\u00e9, aux ventes et aux mots-cl\u00e9s dans un tableau de bord unique, ce qui vous permet d'avoir une vision claire de ce qui fonctionne et de ce qu'il faut optimiser.<\/span><\/p>\n<p><b>Avec WisePPC, vous pouvez :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">surveiller les performances des campagnes PPC en fonction des produits et des cibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyser les tendances \u00e0 long terme en mati\u00e8re de publicit\u00e9 et de mots-cl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">identifier les possibilit\u00e9s d'am\u00e9liorer votre strat\u00e9gie publicitaire<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Essayez WisePPC pour mieux comprendre les performances de vos annonces et de vos ventes. <\/span><a href=\"https:\/\/app.wiseppc.com\/register?promoCode=OEMOTKMF&amp;_gl=1*1bgl67r*_gcl_au*Nzc4NTkwNjczLjE3NzYzNjI0MDA.*_ga*MjA1MDUzNjQwMy4xNzc2MzYyNDAw*_ga_4B52VV7DD2*czE3NzYzNjIzOTkkbzEkZzEkdDE3NzYzNjMxNjIkajQ0JGwwJGgw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">S'inscrire<\/span><\/a><span style=\"font-weight: 400;\"> et commencer \u00e0 l'analyser.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1657\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png\" alt=\"\" width=\"1600\" height=\"608\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png 1600w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-300x114.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1024x389.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-768x292.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1536x584.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4359\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/The-MarTech-Summit-Manila_converted.webp\" alt=\"\" width=\"280\" height=\"130\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/The-MarTech-Summit-Manila_converted.webp 424w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/The-MarTech-Summit-Manila_converted-300x139.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/The-MarTech-Summit-Manila_converted-18x8.webp 18w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\n<h2>1. Le Sommet MarTech de Manille<\/h2>\n<p><span style=\"font-weight: 400;\">Le MarTech Summit Manila aura lieu le 2 juillet 2026 au Fairmont Hotel Makati, aux Philippines, et r\u00e9unira des professionnels du marketing et de la technologie pour un programme d'une journ\u00e9e centr\u00e9 sur les donn\u00e9es, l'exp\u00e9rience client et les outils num\u00e9riques. L'\u00e9v\u00e9nement s'articule autour de la mani\u00e8re dont les \u00e9quipes de marketing s'adaptent \u00e0 des plateformes en constante \u00e9volution telles qu'Amazon et d'autres \u00e9cosyst\u00e8mes similaires, o\u00f9 les donn\u00e9es et l'automatisation d\u00e9terminent de plus en plus la mani\u00e8re dont les marques atteignent leurs clients. La structure comprend des discours d'ouverture, des tables rondes et des sessions en petits groupes ax\u00e9es sur des cas d'utilisation pratiques plut\u00f4t que sur des id\u00e9es abstraites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout au long de la journ\u00e9e, l'ordre du jour oscille entre des discussions plus larges sur le marketing pilot\u00e9 par l'IA et des sessions plus cibl\u00e9es sur les donn\u00e9es clients et la personnalisation. Il y a un m\u00e9lange notable d'industries repr\u00e9sent\u00e9es, de la finance \u00e0 la vente au d\u00e9tail et aux compagnies a\u00e9riennes, ce qui donne aux conversations un angle l\u00e9g\u00e8rement plus large que celui d'une conf\u00e9rence de niche typique. Le format favorise les sessions courtes et les fen\u00eatres de r\u00e9seautage, de sorte que le rythme reste relativement stable sans pour autant donner l'impression d'\u00eatre surcharg\u00e9.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organis\u00e9e le 2 juillet 2026 \u00e0 Makati, Manille<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus sur la technologie marketing, l'IA et les donn\u00e9es clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combinaison de discours d'ouverture, de panels et de sessions en petits groupes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participation de marques r\u00e9gionales et internationales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L'accent est mis sur les applications pratiques telles que la gestion de la relation client (CRM) et l'automatisation.<\/span><\/li>\n<\/ul>\n<h3>Qui serait int\u00e9ress\u00e9 ?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les responsables marketing travaillant avec des plateformes num\u00e9riques telles qu'Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les professionnels qui traitent les donn\u00e9es et l'analyse des clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sp\u00e9cialistes du commerce \u00e9lectronique et de la gestion de la relation client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les \u00e9quipes explorent l'IA dans les flux de travail marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9cideurs impliqu\u00e9s dans la transformation num\u00e9rique<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : themartechsummit.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Courriel : hello@themartechsummit.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/TheMarTechSummit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/Martech_Summit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/showcase\/the-martech-summit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/themartechsummit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adresse : Fairmont Hotel Makati 1, Raffles Drive, Makati Ave, Makati City, 1224 Metro Manila, Philippines<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4358\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Asia-Retail-Innovations-Summit-Philippines_converted.webp\" alt=\"\" width=\"219\" height=\"150\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Asia-Retail-Innovations-Summit-Philippines_converted.webp 720w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Asia-Retail-Innovations-Summit-Philippines_converted-300x206.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Asia-Retail-Innovations-Summit-Philippines_converted-18x12.webp 18w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><\/p>\n<h2>2. Sommet asiatique sur les innovations dans le domaine de la vente au d\u00e9tail (Philippines)<\/h2>\n<p><span style=\"font-weight: 400;\">L'Asia Retail Innovations Summit Philippines 2026 est pr\u00e9vu pour le 30 avril 2026 au Novotel Manila Araneta City. L'\u00e9v\u00e9nement se concentre sur la fa\u00e7on dont les entreprises de vente au d\u00e9tail s'adaptent \u00e0 l'\u00e9volution du comportement des consommateurs, en particulier lorsque les march\u00e9s en ligne tels qu'Amazon influencent les attentes en mati\u00e8re de rapidit\u00e9, de personnalisation et de commodit\u00e9. Le programme r\u00e9unit des cadres du commerce de d\u00e9tail, des leaders du commerce \u00e9lectronique et des \u00e9quipes technologiques pour discuter de la fa\u00e7on dont le commerce de d\u00e9tail physique et num\u00e9rique continue de fusionner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les sessions couvrent un large \u00e9ventail de sujets, de la num\u00e9risation des magasins et des changements dans la cha\u00eene d'approvisionnement aux syst\u00e8mes de paiement et \u00e0 la durabilit\u00e9. Certaines discussions s'appuient sur des exemples concrets, notamment en ce qui concerne l'utilisation de l'IA dans les op\u00e9rations de vente au d\u00e9tail et l'exp\u00e9rience client. La structure suit le d\u00e9roulement typique d'une conf\u00e9rence avec des panels le matin, des pr\u00e9sentations et des pauses de r\u00e9seautage programm\u00e9es, ce qui rend les choses pr\u00e9visibles mais faciles \u00e0 suivre.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A lieu le 30 avril 2026 \u00e0 Quezon City, Manille<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus sur la vente au d\u00e9tail, le commerce \u00e9lectronique et l'int\u00e9gration de l'IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Couvre les strat\u00e9gies omnicanales et les concepts de magasins intelligents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des intervenants issus des cha\u00eenes de magasins et des fournisseurs de technologie sont pr\u00e9sents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un m\u00e9lange de pr\u00e9sentations, de panels et de sessions de r\u00e9seautage<\/span><\/li>\n<\/ul>\n<h3>Qui serait int\u00e9ress\u00e9 ?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cadres de la vente au d\u00e9tail et directeurs des op\u00e9rations des magasins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les professionnels du commerce \u00e9lectronique travaillant avec des places de march\u00e9 telles qu'Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sp\u00e9cialistes de la cha\u00eene d'approvisionnement et de la logistique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La transformation num\u00e9rique et les leaders de l'informatique dans le commerce de d\u00e9tail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les professionnels \u00e0 la recherche d'am\u00e9liorations de l'exp\u00e9rience client<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : retailphilippines2026.escom-events.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Courriel : jovita.ephrem@escom-events.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adresse : Gateway Mall, General Roxas Avenue, Araneta City, Cubao, Quezon City, Philippines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9l\u00e9phone : (+91) 8489-6272-55<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4357\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/DMAP-DigiCon_converted.webp\" alt=\"\" width=\"208\" height=\"208\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/DMAP-DigiCon_converted.webp 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/DMAP-DigiCon_converted-150x150.webp 150w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/DMAP-DigiCon_converted-12x12.webp 12w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/p>\n<h2>3. DMAP DigiCon<\/h2>\n<p><span style=\"font-weight: 400;\">La conf\u00e9rence DMAP DigiCon, organis\u00e9e par la Digital Marketing Association of the Philippines, se tiendra les 15 et 16 octobre 2026 \u00e0 l'h\u00f4tel Manila Marriott. La conf\u00e9rence explore l'\u00e9volution des \u00e9cosyst\u00e8mes num\u00e9riques, notamment le r\u00f4le de plateformes telles qu'Amazon dans le marketing, le partage de donn\u00e9es et la collaboration entre les entreprises. Le th\u00e8me est ax\u00e9 sur l'interop\u00e9rabilit\u00e9, qui refl\u00e8te la mani\u00e8re dont les diff\u00e9rents syst\u00e8mes et \u00e9quipes doivent collaborer plus \u00e9troitement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'\u00e9v\u00e9nement rassemble des sp\u00e9cialistes du marketing, des cr\u00e9atifs et des technologues, de sorte que les discussions tendent \u00e0 passer de la strat\u00e9gie \u00e0 l'ex\u00e9cution. Par rapport aux conf\u00e9rences plus techniques, la DigiCon maintient un \u00e9quilibre entre la pens\u00e9e cr\u00e9ative et les id\u00e9es pratiques. Pendant deux jours, les sessions portent sur la collaboration, l'innovation et la mani\u00e8re dont le marketing num\u00e9rique continue \u00e0 \u00e9voluer dans les diff\u00e9rents secteurs.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organis\u00e9e les 15 et 16 octobre 2026 \u00e0 Manille<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus sur le marketing num\u00e9rique et la collaboration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Couvre la strat\u00e9gie, la cr\u00e9ativit\u00e9 et l'int\u00e9gration de la technologie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organis\u00e9 par une association de marketing de longue date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un m\u00e9lange d'expos\u00e9s, de panels et de sessions dirig\u00e9es par la communaut\u00e9<\/span><\/li>\n<\/ul>\n<h3>Qui serait int\u00e9ress\u00e9 ?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les sp\u00e9cialistes du marketing num\u00e9rique travaillant sur plusieurs canaux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professionnels cr\u00e9atifs de la publicit\u00e9 et des m\u00e9dias<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9quipes g\u00e9rant des campagnes multiplateformes, y compris Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tudiants en marketing et professionnels en d\u00e9but de carri\u00e8re<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professionnels de l'industrie int\u00e9ress\u00e9s par les tendances de la collaboration<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : www.dmap.com.ph<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/dmap.ph.1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/Dmap_PH<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/in\/dmap-ph<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/dmap_ph<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adresse : Unit 16-N Burgundy Corporate Tower 252 Gil Puyat Avenue Makati City 1229 :<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4356\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Amazon-Scaling-Masterclass_converted.webp\" alt=\"\" width=\"282\" height=\"108\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Amazon-Scaling-Masterclass_converted.webp 612w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Amazon-Scaling-Masterclass_converted-300x115.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Amazon-Scaling-Masterclass_converted-18x7.webp 18w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/p>\n<h2>4. Masterclass Amazon Scaling<\/h2>\n<p><span style=\"font-weight: 400;\">La Masterclass Amazon Scaling est pr\u00e9vue pour le 23 avril 2026, \u00e0 partir de 1:00 PM EST, sous la forme d'une session en ligne ax\u00e9e sur l'am\u00e9lioration des performances au sein de la place de march\u00e9 Amazon. La formation se penche sur la mani\u00e8re dont les vendeurs g\u00e8rent le trafic, les conversions et l'optimisation des listes, en particulier dans les cas o\u00f9 la croissance a ralenti ou les r\u00e9sultats ont plafonn\u00e9. Le contenu est ax\u00e9 sur des ajustements pratiques plut\u00f4t que sur une th\u00e9orie g\u00e9n\u00e9rale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La session aborde des domaines sp\u00e9cifiques tels que le PPC, le SEO et la mani\u00e8re dont la structure des listes affecte la visibilit\u00e9 et les ventes. Elle met en \u00e9vidence les liens entre les diff\u00e9rentes parties du syst\u00e8me Amazon, en particulier la mani\u00e8re dont le trafic et la conversion s'influencent mutuellement. Le format est simple, avec des explications d'experts et des exemples qui refl\u00e8tent les probl\u00e8mes courants auxquels les vendeurs sont confront\u00e9s.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A lieu le 23 avril 2026 (en ligne, \u00e0 partir de 13h00 EST)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se concentrer sur l'optimisation du r\u00e9f\u00e9rencement, du PPC et de l'inscription sur Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relever les d\u00e9fis les plus courants en mati\u00e8re de croissance et de conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dirig\u00e9 par des strat\u00e8ges exp\u00e9riment\u00e9s d'Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approche pratique de la formation, bas\u00e9e sur des exemples<\/span><\/li>\n<\/ul>\n<h3>Qui serait int\u00e9ress\u00e9 ?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les vendeurs FBA d'Amazon cherchent \u00e0 am\u00e9liorer leurs performances<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des sp\u00e9cialistes du marketing qui g\u00e8rent les annonces sur les places de march\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Propri\u00e9taires de marques travaillant sur des listes de produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les responsables du commerce \u00e9lectronique se concentrent sur les taux de conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9butants essayant de comprendre les m\u00e9canismes de croissance d'Amazon<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : myamazonguy.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Courriel : sales@myamazonguy.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/magwithstevenpope<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/myamazonguy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/company\/my-amazon-guy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/stevenpopemag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9l\u00e9phone : +1 470-623-1951<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4355\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/ADworld-Experience_converted.webp\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/ADworld-Experience_converted.webp 200w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/ADworld-Experience_converted-150x150.webp 150w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/ADworld-Experience_converted-12x12.webp 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<h2>5. Exp\u00e9rience ADworld<\/h2>\n<p><span style=\"font-weight: 400;\">ADworld Experience aura lieu les 15 et 16 octobre 2026, avec la possibilit\u00e9 de s'inscrire en ligne, ce qui rend l'\u00e9v\u00e9nement accessible sans d\u00e9placement. L'\u00e9v\u00e9nement est centr\u00e9 sur le PPC et l'optimisation de la conversion, et bien qu'il ne soit pas limit\u00e9 \u00e0 Amazon, le lien est clair - la publicit\u00e9 Amazon se situe dans le m\u00eame \u00e9cosyst\u00e8me de trafic payant discut\u00e9 au cours des sessions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le format est construit autour d'\u00e9tudes de cas r\u00e9els plut\u00f4t que d'expos\u00e9s g\u00e9n\u00e9raux, ce qui change un peu le ton. Au lieu d'une th\u00e9orie g\u00e9n\u00e9rale, les sessions se concentrent sur la fa\u00e7on dont les campagnes sont r\u00e9ellement men\u00e9es sur des plateformes telles que Google Ads, Meta et Amazon. L'option de streaming est importante ici, car elle permet aux vendeurs Amazon et aux sp\u00e9cialistes du marketing des Philippines de suivre l'\u00e9v\u00e9nement sans avoir \u00e0 s'y rendre en personne, ce qui est souvent le principal obstacle pour les \u00e9v\u00e9nements internationaux.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9vu pour les 15 et 16 octobre 2026 \u00e0 Bologne, Italie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disponible en personne et en ligne<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se concentrer sur le PPC, le CRO et le marketing de performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les sessions s'articulent autour d'\u00e9tudes de cas de campagnes r\u00e9elles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprend des s\u00e9minaires, des cliniques en direct et des discussions en petits groupes.<\/span><\/li>\n<\/ul>\n<h3>Qui serait int\u00e9ress\u00e9 ?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vendeurs Amazon travaillant avec PPC et publicit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestion du trafic payant par les sp\u00e9cialistes du marketing de la performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9quipes de commerce \u00e9lectronique g\u00e9rant plusieurs plateformes publicitaires<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sp\u00e9cialistes de l'optimisation des taux de conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les professionnels qui pr\u00e9f\u00e8rent participer \u00e0 des \u00e9v\u00e9nements \u00e0 distance sans se d\u00e9placer<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : www.adworldexperience.it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/AdworldExperience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/adwexp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/showcase\/adworld-experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/adwexp<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Si l'on consid\u00e8re les Philippines en particulier, il n'y a pas beaucoup de conf\u00e9rences consacr\u00e9es exclusivement \u00e0 Amazon. La plupart de ce qui est disponible tourne autour d'elle - commerce de d\u00e9tail, commerce \u00e9lectronique, marketing num\u00e9rique - Amazon faisant partie de la conversation plut\u00f4t que d'en \u00eatre le sujet principal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce n'est pas vraiment une limitation. En pratique, cela signifie simplement que les informations utiles sont r\u00e9parties entre diff\u00e9rents types d'\u00e9v\u00e9nements. Un jour, c'est un sommet sur le marketing qui parle des donn\u00e9es clients, un autre c'est un \u00e9v\u00e9nement sur le commerce de d\u00e9tail qui se penche sur la logistique ou les paiements. Enfin, il y a des sessions ou des communaut\u00e9s plus petites et plus cibl\u00e9es o\u00f9 Amazon est au premier plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le paysage semble donc un peu fragment\u00e9, mais il reste connect\u00e9. Si vous travaillez dans l'espace amazonien depuis les Philippines, ces \u00e9v\u00e9nements vous donnent des pi\u00e8ces du m\u00eame puzzle, mais sous des angles diff\u00e9rents.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re selling on Amazon from the Philippines, or thinking about it, you\u2019ve probably noticed something: there isn\u2019t one big, obvious \u201cgo-to\u201d event. Instead, it\u2019s a mix. Smaller meetups, regional eCommerce conferences, the occasional Amazon-focused workshop, and a few larger events where Amazon is just one piece of the conversation. That\u2019s not a bad thing. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Conferences in the Philippines (Overview 2026)<\/title>\n<meta name=\"description\" content=\"A curated list of Amazon and eCommerce conferences in the Philippines, with context on what each event typically covers and who attends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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