{"id":4309,"date":"2026-04-26T17:01:37","date_gmt":"2026-04-26T14:01:37","guid":{"rendered":"https:\/\/wiseppc.com\/?p=4309"},"modified":"2026-04-26T17:01:37","modified_gmt":"2026-04-26T14:01:37","slug":"amazon-conferences-in-belgium","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/fr\/amazon-conferences\/amazon-conferences-in-belgium\/","title":{"rendered":"Les meilleures conf\u00e9rences Amazon en Belgique pour les vendeurs et les marques"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La Belgique n'essaie pas de surpasser l'Allemagne ou le Royaume-Uni avec des halls d'exposition gigantesques et des orateurs vedettes. Les \u00e9v\u00e9nements li\u00e9s \u00e0 Amazon ont tendance \u00e0 \u00eatre plus petits ou li\u00e9s \u00e0 des conf\u00e9rences internationales plus importantes. Moins de spectacle, plus de substance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous trouverez ci-dessous les conf\u00e9rences li\u00e9es \u00e0 Amazon en 2026 et 2027 qui sont pertinentes pour les \u00e9quipes bas\u00e9es en Belgique. Certaines sont ax\u00e9es sur le march\u00e9. D'autres se penchent davantage sur AWS, l'IA ou l'infrastructure du commerce \u00e9lectronique. Si vous g\u00e9rez Amazon.be ou si vous op\u00e9rez sur des places de march\u00e9 europ\u00e9ennes, ce sont les \u00e9v\u00e9nements o\u00f9 les mises \u00e0 jour, les changements de produits et les \u00e9volutions techniques font g\u00e9n\u00e9ralement surface en premier.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4272\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC.webp\" alt=\"\" width=\"201\" height=\"201\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC.webp 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC-150x150.webp 150w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/WisePPC-12x12.webp 12w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><\/p>\n<h2>Am\u00e9liorez vos publicit\u00e9s sur Amazon<\/h2>\n<p><span style=\"font-weight: 400;\">Assister \u00e0 des conf\u00e9rences Amazon en Belgique peut vous donner des informations pr\u00e9cieuses, mais transformer ces id\u00e9es en ventes n\u00e9cessite une optimisation pratique.<\/span><\/p>\n<p><a href=\"https:\/\/wiseppc.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WisePPC<\/span><\/a><span style=\"font-weight: 400;\"> aide les vendeurs d'Amazon \u00e0 am\u00e9liorer les performances de leurs annonces gr\u00e2ce \u00e0 une gestion professionnelle du PPC adapt\u00e9e aux produits et aux places de march\u00e9.<\/span><\/p>\n<p><b>Les services de WisePPC comprennent<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place et optimisation d'une campagne Amazon PPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">strat\u00e9gie et affinement des mots-cl\u00e9s cibl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la gestion des offres et l'optimisation du budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">suivi des performances et rapports<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wiseppc.com\/fr\/beta-access\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Utiliser WisePPC<\/span><\/a><span style=\"font-weight: 400;\"> pour transformer les informations issues des conf\u00e9rences en d\u00e9cisions publicitaires plus intelligentes sur Amazon.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1657\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png\" alt=\"\" width=\"1600\" height=\"608\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png 1600w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-300x114.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1024x389.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-768x292.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1536x584.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4310\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWS-Public-Sector-Day-Brussels_converted.webp\" alt=\"\" width=\"329\" height=\"33\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWS-Public-Sector-Day-Brussels_converted.webp 438w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWS-Public-Sector-Day-Brussels_converted-300x30.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWS-Public-Sector-Day-Brussels_converted-18x2.webp 18w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/p>\n<h2>1. Journ\u00e9e du secteur public de l'AWS \u00e0 Bruxelles<\/h2>\n<p><span style=\"font-weight: 400;\">AWS Public Sector Day Brussels est une conf\u00e9rence en personne organis\u00e9e par Amazon Web Services et qui se tient \u00e0 Bruxelles. La prochaine \u00e9dition est attendue, mais les dates officielles n'ont pas encore \u00e9t\u00e9 annonc\u00e9es. L'\u00e9v\u00e9nement s'adresse aux professionnels travaillant dans les administrations, les soins de sant\u00e9, l'\u00e9ducation, les organisations \u00e0 but non lucratif et d'autres secteurs r\u00e9glement\u00e9s qui explorent l'infrastructure cloud et la transformation num\u00e9rique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ils structurent le programme autour de pistes commerciales et techniques, en se concentrant sur des sujets de mise en \u0153uvre pratique plut\u00f4t que sur des aper\u00e7us g\u00e9n\u00e9raux. Les sessions couvrent g\u00e9n\u00e9ralement l'architecture cloud, la s\u00e9curit\u00e9, la gouvernance des donn\u00e9es, les cas d'utilisation de l'IA et la modernisation de l'infrastructure. Le format combine des pr\u00e9sentations structur\u00e9es avec des opportunit\u00e9s de parler directement avec des experts AWS et des entreprises partenaires sur des questions de d\u00e9ploiement r\u00e9elles.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Localisation - Bruxelles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Format de la conf\u00e9rence en personne<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Session d'affaires et session technique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorit\u00e9 \u00e0 l'adoption de l'informatique d\u00e9mat\u00e9rialis\u00e9e dans le secteur public<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prochaine \u00e9dition attendue - dates non encore annonc\u00e9es<\/span><\/li>\n<\/ul>\n<h3>Services :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discussions sur l'infrastructure en nuage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions sur l'IA et la gouvernance des donn\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9curit\u00e9 et conformit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e8s aux sp\u00e9cialistes AWS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9sentation des solutions des partenaires<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : aws.amazon.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/amazonwebservices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/awscloud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/company\/amazon-web-services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/amazonwebservices<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4245\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Best-of-AWS-re-Invent.jpg\" alt=\"\" width=\"248\" height=\"111\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Best-of-AWS-re-Invent.jpg 591w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Best-of-AWS-re-Invent-300x135.jpg 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/Best-of-AWS-re-Invent-18x8.jpg 18w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/p>\n<h2>2. Le meilleur de l'AWS re:Invent<\/h2>\n<p><span style=\"font-weight: 400;\">Best of AWS re:Invent est un \u00e9v\u00e9nement virtuel. Il reprend certaines sessions et annonces de la conf\u00e9rence principale et les met \u00e0 disposition en ligne. Pour les \u00e9quipes en Belgique, ce format \u00e9limine enti\u00e8rement la question du voyage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les sessions sont regroup\u00e9es par th\u00e8mes tels que l'IA, les bases de donn\u00e9es, le serverless, les conteneurs et les outils pour d\u00e9veloppeurs. Au lieu d'une mise en r\u00e9seau en direct, l'accent est mis sur l'examen des principales mises \u00e0 jour et la compr\u00e9hension de ce qui a chang\u00e9 dans l'ensemble des services AWS.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Format virtuel et \u00e0 la demande<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions re:Invent organis\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plusieurs pistes techniques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sous-titres disponibles en plusieurs langues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e8s \u00e0 l'inscription en ligne<\/span><\/li>\n<\/ul>\n<h3>Services :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e8s aux enregistrements des conf\u00e9rences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retransmission des sessions techniques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9sum\u00e9s des annonces de produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions de strat\u00e9gie en mati\u00e8re d'IA et de cloud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participation \u00e0 des \u00e9v\u00e9nements en ligne<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : aws.amazon.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/amazonwebservices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/awscloud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/company\/amazon-web-services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/amazonwebservices<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-4305\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWSome-Day-Online-Conference_converted.webp\" alt=\"\" width=\"308\" height=\"65\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWSome-Day-Online-Conference_converted.webp 554w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWSome-Day-Online-Conference_converted-300x63.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/AWSome-Day-Online-Conference_converted-18x4.webp 18w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/p>\n<h2>3. Conf\u00e9rence en ligne d'une journ\u00e9e de l'AWSome<\/h2>\n<p><span style=\"font-weight: 400;\">AWSome Day est structur\u00e9 comme un \u00e9v\u00e9nement \u00e9ducatif en ligne ax\u00e9 sur les principes fondamentaux d'AWS. Il est ouvert au monde entier, y compris aux participants en Belgique, et ne n\u00e9cessite pas de participation physique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'ordre du jour couvre g\u00e9n\u00e9ralement les services AWS de base, ainsi que des introductions \u00e0 des domaines tels que la blockchain, la migration des bases de donn\u00e9es, l'apprentissage automatique et l'IoT. Le ton est plus fondateur - utile pour les d\u00e9veloppeurs et les \u00e9quipes techniques qui veulent un aper\u00e7u plus clair de la fa\u00e7on dont les diff\u00e9rents services AWS se connectent.<\/span><\/p>\n<h3>Faits marquants :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conf\u00e9rence enti\u00e8rement en ligne<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus sur les fondamentaux des services AWS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Couverture des sujets li\u00e9s \u00e0 la blockchain et \u00e0 l'apprentissage automatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure orient\u00e9e vers le d\u00e9veloppeur<\/span><\/li>\n<\/ul>\n<h3>Services :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions d'introduction \u00e0 l'apprentissage d'AWS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9sentations de sujets techniques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aper\u00e7u des services en nuage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e8s \u00e0 la participation en ligne<\/span><\/li>\n<\/ul>\n<h3>Informations de contact :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site web : aws.amazon.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook : www.facebook.com\/amazonwebservices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter : x.com\/awscloud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn : www.linkedin.com\/company\/amazon-web-services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram : www.instagram.com\/amazonwebservices<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Les conf\u00e9rences li\u00e9es \u00e0 Amazon et ayant trait \u00e0 la Belgique sont rarement des expositions locales ind\u00e9pendantes. La plupart sont des \u00e9v\u00e9nements internationaux avec acc\u00e8s en ligne ou contenu enregistr\u00e9. Pourtant, l'information est importante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce qui compte le plus souvent, ce n'est pas le lieu, mais les mises \u00e0 jour. Changements de politique. Fonctionnalit\u00e9s de l'IA. Changements dans les rapports. Am\u00e9liorations de l'infrastructure. Ces annonces fa\u00e7onnent le fonctionnement quotidien des vendeurs. Le simple fait de revoir les enregistrements peut aider les \u00e9quipes \u00e0 \u00e9viter les suppositions et \u00e0 r\u00e9agir en fonction de ce qui a \u00e9t\u00e9 r\u00e9ellement publi\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les vendeurs et les \u00e9quipes techniques travaillant sur les places de march\u00e9 Amazon ou l'infrastructure AWS, suivre ces conf\u00e9rences - en personne ou en ligne - consiste moins \u00e0 assister \u00e0 un \u00e9v\u00e9nement qu'\u00e0 rester en phase avec l'\u00e9volution de la plateforme.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Belgium is not trying to outdo Germany or the UK with massive expo halls and headline speakers. The events connected to Amazon here tend to be smaller or tied to larger international conferences. Less spectacle, more substance. Below are Amazon-related conferences in 2026 and 2027 that are relevant for teams based in Belgium. Some are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leading Amazon Conferences in Belgium<\/title>\n<meta name=\"description\" content=\"A practical overview of Amazon conferences relevant to Belgium in 2026 and 2027, including key dates and access details for sellers and marketplace teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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